Vivid black, lived with this color for years, still love it. Turtle wax Black Box at least once a year. It is a multi step process, but works well and easier then most. The results are good. Never dry wipe with paper towel, like after a minor fuel spit/spill. Do not use Pledge, it is NOT the same same formula as it used to be when it contained wax. Use soft cotton or only high quality micro towel.