Harley Davidson Reports 2nd

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07-30-2016, 07:48 AM

Roadghost

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Harley Davidson Reports 2nd

Quarter Earnings...shares up.

http://www.cycleworld.com/harley-dav...-2016-earnings

Doesn't look like too may people are buying into the "It's all over for HD hype".

HD market share increased by 2% in spite of a 8% drop in motorcycle sales across the board.

Last edited by Roadghost; 07-30-2016 at 07:56 AM.

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07-30-2016, 08:22 AM

Next In Line

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Harley-Davidson worldwide retail motorcycle sales in the second quarter were down 1.9 percent on weak U.S. industry results. Harley-Davidson retail motorcycle sales in the U.S. were down 5.2 percent compared to the year-ago quarter, with the overall U.S. industry down 8.6 percent for the same period. Harley-Davidson U.S. market share for the quarter was 49.5 percent, an increase of 2.0 points over the same period in 2015. International retail sales increased by 4.3 percent over the prior year quarter.

If sales are down 5.2% from a year ago, how is that a gain?

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07-30-2016, 09:34 AM

agueybana

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Quote:

Originally Posted by Next In Line

If sales are down 5.2% from a year ago, how is that a gain?

Two different numbers, one is total sales in units of HD, compared with last year 2nd quarter, the other is total numbers of share market (include all brands). Why this is good news for HD? Total sales in the US of A share market are down 8%, and HD sales are down 4%, this shows that HD stills owns half of the US market. After compared with last year numbers at the same period, HD used to own a number around 51.5% of the shared market, after lost 4%. US shared market should be around 47.5% for HD, but they are at 49.5%, that's the 2% up. What this mean? Another motorcycle company is losing sales, no HD. The bad news is for all motorcycles manufacturers, Americans are not buying motorcycles.

Last edited by agueybana; 07-30-2016 at 09:39 AM.

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