Originally Posted by upflying
Rebranded products with the HD logo automatically adds 50% to the price.
Originally Posted by ThePaintPirate
Finding that out while I'm shopping for a new battery today. Deka = $87, HD = $114
I've mentioned this before, but just because the HD battery is made by Deka doesn't mean they are the same battery with a different label and price. My father-in-law retired from an automotive battery manufacturer (Delco) and they made batteries for many companies. Sears Die-Hard among other well known brands. The batteries were NOT the same battery with a different label. They made them according to the retailer's specs and budget. Some were crap, some were top-notch, even though they came off the same line. The Deka may/may not be the same as the HD battery. The only way to know for sure is to compare the detailed manufacturing specs.