Harley-Davidson Named ‘Official Motorcycle’ of Spartan U.S.
Spartan U.S. obstacle courses across the country will feature Harley-Davidson’s JUMPSTART experience.
As part of a national sponsorship, Harley-Davidson has been named the ‘Official Motorcycle’ of Spartan U.S., the world’s largest obstacle course race and endurance brand.
This collaboration brings together two brands built from a common bond of community, adventure and individual transformation. It also offers a new element of thrill at Spartan races across the U.S. as well as at select Harley-Davidson dealerships.
Racers and spectators can expect to see H-D featured throughout the obstacle course. Race-goers will also have the opportunity to learn first-hand the parallels between riding and racing at on-site H-D experiences. Through the JUMPSTART experience, the Spartan community of millions will get to feel what it’s like to ride a bike. Many for the first time. They’ll also be able to enter to win a Spartan race entry and Harley-Davidson Riding Academy pass at select race events.
“The core values of strength and perseverance run deep within both brands and create the foundation for a strong partnership between Harley-Davidson and Spartan,” said Spartan CEO and Founder, Joe De Sena. “I grew up riding and know that much like our events, riding a Harley-Davidson makes you feel alive. It gives you an unbelievable sense of freedom and the same adrenaline rush. We want to continue to provide our community opportunities to pursue their next adventure. And learning to ride a Harley-Davidson motorcycle offers just that. There is no other brand we would want Spartans to ride than a Harley-Davidson.”
Near race events, select Harley-Davidson dealerships also will host exclusive Spartan Workout Tours to help racers get revved up. The Spartan Workout Tour is a 90-minute body-weight session that challenges the mind while training and sculpting the body. Spartan coaches cater to all levels of fitness, prompting everyone to get involved. Those who attend the Workout Tours and sign up for Harley-Davidson Riding Academy will receive an entry to a 2019/2020 Spartan race of their choosing.
“Racing in Spartan and riding a Harley-Davidson motorcycle may start from two different roads, but they lead to the same journey for many,” said Ann Janikowsky, director of marketing, community and experiential at H-D. “Along that journey, racers and riders alike discover what they’re capable of, experience the unbreakable bond of those who help them along the way, and, whether iron or body, learn that their machine delivers a sense of personal freedom and thrill unlike any other.”
Spartan executes more than 250 events across 40 countries on six continents. Providing transformation through sport, Spartan attracts more than one million annual participants across all fitness levels, from beginners to elite. More than five million participants have finished Spartan events, creating a lifestyle that extends beyond races including health and wellness products, training and nutrition programs and popular media content.
Photos: Harley-Davidson; Spartan