Harley-Davidson Creates Special Craft Beer for Anniversary Party
What better way to celebrate 115 years of Harley than with a company-themed cold one?
Get out that Harley-Davidson pilsner that your better half got you last Christmas because Harley has a very special brew headed your way!
To help celebrate its impending 115th anniversary, the Milwaukee-based motorcycle company tapped into its local roots and collaborated with three area craft brewers on a limited-edition Harley-Davidson craft beer, the Harley Davidson 115th Anniversary Milwaukee Lager.
Milwaukee Brewing Co., Good City Brewing and Third Space Brewing have teamed up to create the lager, and local brewer MKE Second Street took on the task of brewing up the batch of beer. The craft beer is described as “light and easy” and features a custom blend of Wisconsin-grown malt.
‘Harley is pushing the boundaries of motorcycles with their new lineup of bikes, and the craft brewers involved with this collaboration are continuously pushing the boundaries of craft beer in Milwaukee.’
“Harley is pushing the boundaries of motorcycles with their new lineup of bikes, and the three craft brewers involved with this collaboration are continuously pushing the boundaries of craft beer in Milwaukee,” MKE’s production manager, Brian Blazel, tells the Milwaukee Business Journal.
The Harley-Davidson brew will be launched during the company’s huge birthday celebration in Milwaukee planned for Labor Day weekend, Aug. 29 to Sept. 2. Revelers will be able to find the beer at the Harley-Davidson Museum and at events throughout the party. Local retailers will also offer up the anniversary beer.
The can itself is classic Harley-Davidson. The 16 ounce can features the company logo, a blue eagle, and the tagline, “Celebrating 115 Years of Freedom.” A logo for each of the local craft beer companies is also included. The classic look and feel of the can ensures it will be a memorabilia piece for Harley fans.