Harley & Sailor Jerry Set Sail with New Partnership

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Intoxicating series of custom bikes to be unveiled in Milwaukee on May 2.

Harley-Davidson continues its attempt to entice a younger demographic of riders to join the H.O.G. revolution. This time, the motorcycle company is teaming up with Sailor Jerry Spiced Rum, which was created in honor of American old-school tattoo artist Norman “Sailor Jerry” Collins. The multi-year partnership, according to Harley-Davidson, will begin with Sailor Jerry Spiced Rum unveiling a sequence of 22 bespoke Harley-branded motorcycles, which will be designed by various artists around the U.S.

Sailor Jerry sent a tweet out about the new partnership recently, telling curious Harley enthusiasts to “Stay Tuned!”

The partnership, as Harley-Davidson points out, will come to life at various locations, including motorcycle dealerships, restaurants, bars and other celebrations around the country. There will be a variety of shared events from the two brands, which will lead up to Harley-Davidson’s 115th anniversary next year.

The series of customized motorcycles, which will be based off of the Harley-Davidson Forty-Eight, Iron 883 and Roadster, will be unveiled at the Harley-Davidson Museum in Milwaukee on May 2. The unveiling of the bikes will be open to consumers and will include festivities for attendees, too, claims Harley. The motorcycles, though, will not remain locked away inside the museum forever but will instead be visible throughout the U.S. all summer long at various liquor retailers, as well as at Sailor Jerry’s Fleet Week New York Celebrations.

The best part of the celebration, though, besides being able to see the bikes, is the opportunity to win one. Fans will have a chance to nab one of the bespoke motorcycles through a sweepstakes program that begins on May 15.

“Between our shared American roots, values and traditions, collaborating with Harley-Davidson is an exciting and natural fit,” says Sailor Jerry Spiced Rum Senior Brand Manager Josh Hayes. “Harley-Davidson shares Sailor Jerry’s genuine Americana value for freedom and living outside the lines.”

Joel Patel contributes to Corvette Forum, Rennlist, Club Lexus, Harley-Davidson Forums, and YotaTech, among other auto sites. Check out his blog Man, Adventure, Wheels.

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