Museum of Failure Features Harley. Wait. What?!?

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Harley-Davidson

Think the Motor Company can do no wrong? Think again, says Sweden.

There are museums for just about everything these days. Perhaps you’ve been to the Harley-Davidson Museum in Milwaukee, Wisconsin or Ohio’s American Motorcyclist Association Hall of Fame. Harleys feature prominently in both of those museums.

However, the Harley-Davidson name is now appearing in a considerably less flattering way in a new museum in Helsingborg, Sweden. That’s because the Museum of Failure is set to open there soon.

There have been a few Harley-Davidson models that haven’t done well over the years. Some, like the XLCR Cafe Racer have become desirable classics, while others, such as the 1977 Confederate Edition, are better left in the past. Thankfully, Harley-Davidson didn’t make its way into the Swedish museum because of its motorcycles.

It’s a joke among motorcyclists that Harley-Davidson will slap its logo on just about anything, and fans of The Motor Company will snap it up. However, there’s at least one time that particular stereotype wasn’t accurate: Legendary Harley-Davidson cologne, originally offered in the mid-1990s.

Who wouldn’t want to smell like a Harley-Davidson? Well, when we get off of our bike after a nice, long ride, we usually smell like a mixture of oil and gasoline, and once the leather jacket and riding boots come off, we’re pretty ripe.

All of that stuff about a Harley making you irresistible to women must be an urban legend. Our girlfriends won’t come near us at all after we’ve been out riding, not until we’ve had a nice long shower.

Maybe someone should market a cologne based on the smell of a fuel-injected, water-cooled bike. We’re sure those guys smell better after a day of riding, but not by much. With the recent release of the Milwaukee Eight, maybe it’s high time they try again. If nothing else, there will be a spot for it at Sweden’s Museum of Failure.

Did you actually try the Harley-Davidson cologne back in the day? Share your experience on our forum!

Cam VanDerHorst has been a contributor to Internet Brands' Auto Group sites for over three years, with his byline appearing on Ford Truck Enthusiasts, Corvette Forum, JK Forum, and Harley-Davidson Forums, among others. In that time, he's also contributed to Autoweek, The Drive, and Scale Auto Magazine.

He bought his first car at age 14 -- a 1978 Ford Mustang II -- and since then he’s amassed an impressive and diverse collection of cars, trucks, and motorcycles, including a 1996 Ford Mustang SVT Mystic Cobra (#683) and a classic air-cooled Porsche 911.

In addition to writing about cars and wrenching on them in his spare time, he enjoys playing music (drums and ukulele), building model cars, and tending to his chickens.

You can follow Cam, his cars, his bikes, and his chickens at @camvanderhorst on Instagram.