Is Harley Ownership Really on the Decline?
71on72 agrees, and submits his own list of compelling reasons.
“1. Harley doesn’t make sports bikes, dual sport, or off-road bikes which capture a fair share of new bike sales.
2. Young riders are not into nostalgia. Won’t pay premium prices for old technology designed to go straight down the highway.
3. Harley doesn’t make a decent entry level motorcycle in the 250-750cc range. The new Streets don’t compare.
4. HD keeps discontinuing models Harley riders like to buy.
5. Older hard core riders are a dying breed and very small segment of new MC buyers. We’d rather keep and improve what we have. Younger generation doesn’t have the time or patience.
6. HD dealers used to treat their buyers like customers. Now they treat you like a number.”
One thing’s for sure, everyone has their own opinion on why Harley is suffering these days. And these are educated, experienced opinions, not some wild guesses from those who don’t ride. Be sure and take the time to head over here and read all of the many responses, and feel free to add your own!
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