I got an email from H-D corporate with ads for Christmas stuff. You probably got one too. Anyway, there was a sentence in the ad that was describing a Street Bob and overlayed on a picture of the bike was the following sentence: The new 2017 Street Bob® with Reaper Premium Package comes with blacked-out styling details and Screamin' Eagle® performance parts for massive power. I'm finding this kind of corporate marketing speak annoying. I know, I could just ignore it/unsubscribe from the mailing list etc but come on, a "Reaper Premium Package"? Wouldn't a plain old "Premium Package" do just as well? The added term "Reaper" congers up visions of death's heads and a whole litany of pseudo bad a** clap trap. In this day and age it's just so, well, dorky. And then there's the bit about the "massive power" being delivered by the "Screamin' Eagle® performance parts". Seriously. We weren't born yesterday. A few extra HP on a good day. If you're lucky. I wish H-D corporate would cut all the Billy Bad A** advertising shtick and simply let the machines be what they are and leave it at that. Bikes that are nicely styled with beautiful paint and decent chrome. And to top it off, a nice exhaust note. That's enough for me. Just accept the fact that the bikes aren't gonna do much "reapin'" and the "massive power" from the "Screamin' Eagle®performance parts" won't amount to jack squat. Grow up H-D Corporate, this isn't the 1990's any more.

 

Well, as we all know the image they sell is worth quite a bit more than their bikes so I wouldn't bet on it. Though the last 5 years have shown that the MoCo at least cares enough to start focusing on making better bikes, on the Touring side at least.

 

Maybe the ad writers 'been watching a little too much SOA.?

 

I hear ya. I am looking at a raod king. I love the hard candy red. But for personal reasons, I don't do skulls.... To bad for them, and me I guess.

 

Why don't they just say "We finally built an engine that doesn't require disassembly and repair and/or improvement in the areas where we like to cut corners (like gaskets or chain tensioners and compensators buried deep in there)."?

"Reaper Premium Package"
Put these racy, go-fast parts on your bike, lose control, and DIE!
Oooo, ooo...Where's the line form?

 

"Be sure to condition your hipster beard as this new All Inclusive Package from Harley is going to knock your eccentric socks off! Find your safe place in our sustainably designed Millenial Cruiser"

No?

 

xyz... if you worry about that then you worry about too much IMO.

 

H-D Corporate Christmas Advertising

2007


1967

 

 

The Reaper stuff is targeting a different segment of customer than the OP (and me). I'm not into the skulls/murdered/death thing. I'm more of a chrome guy.