Harley-Davidson Sales Go From Bad To Worse

https://www.fool.com/investing/2018/...-to-worse.aspx

 

no surprise there with the crap they put out in 2018. Harley will continue to protect thier image though until the very end when the closed sign goes on the front door leaving the customers standing there scratching thier heads.

 

Stop quoting the fool.

"The Motley Fool owns shares of and recommends Polaris Industries."

 

Here it is right there in the article. This right here is what will kill Harley-Davidson -

"Harley-Davidson continues to protect its premium image at all costs, and even this quarter, as sales were falling, it was able to report higher revenues (up almost 3%) because it isn't discounting its bikes like its rivals, but instead has introduced pricey new bikes equipped with its powerful Milwaukee-Eight engine. It's rising prices, not higher sales that are sustaining Harley-Davidson at the moment...."

A few weeks ago my local dealer took delivery of some black and blue fat *** whale of a motorcycle (don't know the letter designation) and had it priced at $41,999!!! Yesterday I see they dropped the price to $37,999. When you can slash a price four grand just like that you're setting your prices WAY too high just hoping a sucker will walk through the door. This one time none did.

Harley doesn't have a clue what most riders want. What they do know is that in order to survive they need to make sure that after the sale they keep the customer tethered to the mother ship. They have so damn many models and every slightest change gets a different name and designation. My theory is that they are determined to manufacture every conceivable variation and make them as complicated as possible so as to "build a wall" around the customer and prevent him/her from being able to stray towards independent shops for customization. So far it has worked. But sale are dropping because people are getting bored with all the shenanigans.

 

The softails are completely out of whack on price. When a fatboy cost $20k and Streetglide was $20k. Then you figure in all the extras on the Streetglide, and I have to look at the Fatboy tag and ask, why?

 

Where’s that “Not this **** again” meme?

 

volume is 20x other American manufacture and you say they have 1 foot on banana peel amazing
too many models not enough models pricing changes not changing fast enough
your lives must be terrible with Harley in garage

 

Why the hell does anyone quote the Motley Fool? As soon as I saw the link, I bypassed clicking on it.

 

Here you go