In some article I read they talked about the millennials not riding motorcycles,and Harley sales being down.
Well I just came back from a trip and majority of the riders I saw were younger and it was about a 55 to 60 percent of them on Harleys..now these might not be new bikes, but they're still Harleys

Now advertisements I see four to five more Indian commercials to one Harley commercial. It might actually be 10 to 1. And the funny thing is that I see more millennials on new Indians than on Harleys!
What might be the cause of that I wonder?
​​​​

 

I'm not sure I've seen 10 Indian Motorcycles total around here..

 

The only time I see Indian is when I ride by a dealer that sells them. I'd say I see one in the wild maybe once a month... Maybe.

 

Hardly ever see a Harley commercial on Tv here. Indian has one every so often. Most millennials don't watch Tv these days with commercials anyway. Youtube, Netflix and other type Apps rule their world. Neither of my kids ages 25 and 29 have cable or satellite. It's all done online.

 

It's the same around here, and there's A LOT of bikes here.

It's typical to see HD. It's rare to see Indian.

Probably more Victory, than Indian. Cost is probably a factor.

Maybe Polaris dropped the wrong line....

 

I rarely see anyone under the age of 40 riding a Harley and the ones I do see are riding Sportys and Streets. But then, I don't get out much. As far as Indians go... I don't see many of them at all.

 

I couldn't tell you the last time I saw a Harley ad on television, or any other brand of motorcycle for that matter. Anything I see seems geared towards ATV's and side by sides.

 

Indian is pushing their products, the commercial has modern folks, young girl tats and punk look.

The only time I see a Harley ad is during nhra shows on fx1

 

Harley lost support of TV/movies and free product placement that greatly added to their mystique--and sold a ton of bikes--when TV/movie people realized most bikers, generally speaking, don't buy into current progressive liberal ideology and are more likely to support conservative agendas like gun ownership and Trump. Look at motorcycles in movies from 80s, 90s, 00s, compared to more recent. Pretty much never see a harley in films or on TV these days. Then throw in the retro/classic Triumph hipster bobber fad. For a while Harley was able to ride the PBR wave of blue collar pretenders looking for cool factor, but no longer. This is going to have a huge impact, unfortunately, but Harley's inordinate success would likely never have happened in the first place otherwise...

 

They are riding bikes yes OP. But in Harleys eyes, they are not buying new bikes. So they are not helping the figures.