Notices
General Harley Davidson Chat Forum to discuss general Harley Davidson issues, topics, and experiences.
Sponsored by:
Sponsored by:

Harley announces profits wiped out by trade tariffs

 
  #1  
Old 01-29-2019, 06:49 AM
GOV5
GOV5 is offline
Road Master
Thread Starter
Join Date: Mar 2017
Location: Charleston, SC
Posts: 855
Liked 130 Times in 103 Posts
Default HOG posts loss!

I was reading the Financial news sites this AM and in an article HD claimed it had added 52,000 NEW RIDERS in 2018. That seemed rather odd as they have lost sales, profit, and market share in 2018.

Could this new rider figure be actually true, or s a gimmick of accounting? The only reason I can think of is that they must have sold a LOT of the Sportsters and the 500 and 750cc class bikes, which obviously are lower dollars and lower real profits.

Any ideas from anybody on this?
 
  #2  
Old 01-29-2019, 08:17 AM
teal379
teal379 is offline
One Of The Regulars
Join Date: Mar 2016
Location: Kewaunee
Posts: 249
Liked 61 Times in 36 Posts
Default

Harley has stated that their goal is to create riders, regardless of brand. Many people go through the course without buying a HD or buying a new/used HD from the dealer.
The number is simply how many people have taken the rider course through their dealer network. That's it. No marketing BS other than that. Has nothing to do with sales.

Really not hard to see or accept that people take a HD riding course, get their endorsement and then buy a used Rebel to dump 10 times before getting a different bike (maybe HD, maybe not)
 

Last edited by teal379; 01-29-2019 at 10:04 AM.
The following 2 users liked this post by teal379:
04ctd (01-29-2019), Angelfire36 (02-01-2019)
  #3  
Old 01-29-2019, 09:02 AM
Neggy ZRXOA 5248
Neggy ZRXOA 5248 is offline
Outstanding HDF Member
Join Date: Nov 2005
Location:
Posts: 2,054
Liked 91 Times in 64 Posts
Default

Harley can claim anything they want, nobody is going to challenge them on that statement. It is pure marketing BS.

But HD is claiming Trumps tariffs were the cause of the loss

https://markets.businessinsider.com/...9-1-1027904892

Any financial loss the MoCo incurs is the fault of their poor management and marketing, plus crawling into bed with the EPA didn't help sales.... why am I going to give up my older bike for a bike they are going to void the warranty on if I modify the intake or exhaust system or use a tuner on.

My wife sold off our HOG stock in 2014, she made the right decision at the right time
 
The following 2 users liked this post by Neggy ZRXOA 5248:
04ctd (01-29-2019), Kingglide549 (01-29-2019)
  #4  
Old 01-29-2019, 09:50 AM
teal379
teal379 is offline
One Of The Regulars
Join Date: Mar 2016
Location: Kewaunee
Posts: 249
Liked 61 Times in 36 Posts
Default

Delete
 

Last edited by teal379; 01-29-2019 at 10:02 AM.
  #5  
Old 01-29-2019, 09:50 AM
Rob175's Avatar
Rob175
Rob175 is online now
Senior Rider
Join Date: Dec 2016
Location: Lincolnshire, IL
Posts: 413
Likes: 0
Liked 76 Times in 54 Posts
Default

IF for no other reason that "everyone ages".......as older riders age, quit riding or die off, they're replaced by "NEW RIDERS".......as others have suggested, possibly not buying HD's but "new" riders none the less. I wonder how many "new drivers (cars)" are created every year yet car sales go up and down every few years.

It's all about "marketing" and how optimistic your marketing department wants to spin numbers. It's the job of marketing to "market" and being positive is always better than negative.
 
The following users liked this post: Rob175
lh4x4 (02-01-2019)
  #6  
Old 01-29-2019, 12:52 PM
Dispatch's Avatar
Dispatch
Dispatch is offline
Club Member
Join Date: Apr 2008
Location: FL
Posts: 1,111
Liked 30 Times in 25 Posts
Post Harley-Davidson Shares Tank After Big Earnings Miss...

  #7  
Old 01-29-2019, 01:01 PM
2goldens's Avatar
2goldens
2goldens is offline
Road Master
Join Date: Mar 2005
Location: In the 1980's
Posts: 1,199
Liked 145 Times in 99 Posts
Default

Sold HOG a few months ago and bought some cannabis stock. At least that one's almost 12% to the good at this writing.
 
  #8  
Old 01-29-2019, 01:07 PM
Mikhailov's Avatar
Mikhailov
Mikhailov is offline
Road Warrior
Join Date: Mar 2018
Location: Brooklyn
Posts: 1,924
Liked 206 Times in 179 Posts
The following users liked this post: Mikhailov
norton (01-29-2019)
  #9  
Old 01-29-2019, 01:11 PM
OKMICK's Avatar
OKMICK
OKMICK is offline
Big Kahuna HDF Member
Join Date: Jul 2012
Location: Oklahoma City
Posts: 43,976
Liked 4,310 Times in 2,689 Posts
Default

"... But the motorcycle maker has more than tariffs and angry tweets to blame for its performance. U.S. retail sales tumbled 10 percent in the three months ended in December, the eighth consecutive quarterly drop. Chief Executive Officer Matt Levatich is having trouble attracting younger riders and plans to offer cheaper bikes and sell more clothing and gear -- including on Amazon -- to reach new customers."

Did ya miss this part? Of course you did, all you do is read headlines. The good news is your post contained only a link....no need to edit. Moron.
 
The following 3 users liked this post by OKMICK:
AJSHOVEL (01-30-2019), HKMark23 (01-30-2019), RandyL (01-30-2019)
  #10  
Old 01-29-2019, 01:14 PM
TroubleHead Fred's Avatar
TroubleHead Fred
TroubleHead Fred is offline
Road Warrior
Join Date: Feb 2016
Location: Over the Hill
Posts: 1,895
Liked 486 Times in 367 Posts
Default

There will be plenty of people that will jump in here to claim it's all just rumors, they can operate for an eternity while they loose their ***.

It's what they get for hitching their wagons with the pc generation. With every turn they seem to pu$$y up their product and reputation. They made their bed, they can die in it. jmo Plenty of older bikes left to buy.
 
The following 2 users liked this post by TroubleHead Fred:
AJSHOVEL (01-30-2019), Fontenol917 (02-24-2019)

Thread Tools
Search this Thread
Featured Sponsors
Vendor Directory

Contact Us - About Us - Archive - Advertising - Cookie Policy - Privacy Statement - Terms of Service

© 2019 MH Sub I, LLC dba Internet Brands

We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.
 
  • Ask a Question
    Get answers from community experts
Question Title:
Description:
Your question will be posted in: