Sad to post that Harley just reported their 2nd Qtr results today and it is in freefall as a business. http://investor.harley-davidson.com/...5-a100f4163446 2nd Qtr of the year should be the strongest for a motorcycle company and yet HD has collapsed according to their Qtrly report this morning. Remember that 2018 was a dismal year for HD and yet 2019 is making last year look amazing.

• Revenue is DOWN 4.7%
• Net Income DOWN 19.3%
• EPS DOWN 5.2%
• Motorcycle income DOWN 25.8%
• Financial Services DOWN 6.2%
• Every region of the globe was DOWN in sales
• P&A DOWN
• General Merchandise DOWN
• It looks like motorcycle sales could very well fall below 210,000 units for 2019 which is simply shocking.
• The only bright spot was TOURING BIKES - UP 2.2 share points

HD can forget about $30K electric bikes and unproven Adventure bikes. These bikes will never make a big enough improvement to the Income Sheet fast enough to matter. If the launch of their "bread & butter" 2020 Touring bikes is not a HUGE success, I predict massive upheaval for this company in the next 12 months. Nothing would surprise me. Takeovers by BMW, Polaris, Honda or even Venture Capital. And a complete sweeping out of the current management. Next month's launch of the 2020 bikes with be make or break for the Harley-Davidson company as we know it.

 

Damn,

 

we've entered an era of transition, which takes time..they are and will adapt..they made it 115 years so far..I do not foresee the doom and gloom you project

 

Yeah, keep ignoring all the good news whydontcha...t-shirts, skull rings, and motorclothes were up $5 million.

 

Then I would expect you to be a big investor of HOG stock. Its takes 2 opinions to make a market. You can be assured that if the current sales trend continues on this path, they will be bought out or restructured into a smaller, more nimble company, with new management and a clear focus on what type of motorcycle company they want to be.

OTOH, if the 2020 Touring bikes are a huge success and return the Income Sheet to Growth or at least stability, then I agree with you that the market will give their E-bike strategy time to be proven out. If the Touring bikes collapse further after the launch of the 2020 models.... you can turn out the lights.

I'm rooting for their success with the 2020 Touring bike launch and plan to be one of the 1st in line if they surprise everyone with terrific new models. But if the 2020 bikes are just a warmed over version of the 2019 bikes and they remain over-priced, outdated technology, weak performance and weak features when compared with the competition, then you can count me out. And I suspect I won't be alone.

 

he's just all butthurt over his sumpers and wants to propagate negativity constantly..I tend to think the MOCO is listening to Jerry's words over his

 

The M8 has nothing to do with their financial woes. In speaking with a HD tech I know, the warranty percentages for '17, '18, and '19 thus far vs sales are on the same average as years previous. Sales in general are down. It's been widely discussed that the reason for the decline is that HD was slow to react to a shift in buyer demographics and bike design. Simply put, HD isn't really sexy anymore.

Believe it or not, most people that want to buy a new Harley aren't afraid to do so.

 

Actually they couldn't even sell t-shirts, skull rings and motorclothes in the 2nd Qtr. General Merchandise was DOWN 4.2%

 

eh, ALL motorcycle sales are down, millennials aren't buying bikes. just the sign of the times. has nothing to do with the M8 motor.

 

Oh, for ****'s sake. I was looking at 2Q18. Carry on.