Could Leases Solve Harley-Davidson’s LiveWire Inventory Issues?

H-D’s electric LiveWire isn’t pulling in as many riders as hoped due to its MSRP. Leasing could allow the MoCo to save face, move units.
By: Cameron Aubernon | December 31, 2020

H-D’s electric LiveWire isn’t pulling in as many riders as hoped due to its MSRP. Leasing could allow the MoCo to save face, move units.
By: Cameron Aubernon | December 31, 2020

Our newest MotM, Ron750, waited 35 years before riding his first motorcycle, cruises around on an Electra Glide Ultra.
By: Cameron Aubernon | November 9, 2020

McGregor’s latest Long Way series feature custom LiveWire bikes on a trip from South America to L.A., debuts Sept. 18 on Apple TV+.
By: Cameron Aubernon | September 18, 2020

While Harley’s only presence will be the thousands of bikes in Sturgis, South Dakota, Polaris, Indian roll in with smaller crews.
By: Cameron Aubernon | August 17, 2020

Bayside Harley in Portsmouth may promote casting it all to the wind, but more just hit the fan over ‘intense’ ad language.
By: Cameron Aubernon | August 13, 2020

Bloomington, Illinois’ Chuck’s Harley-Davidson opened January 1972, eliminated from MoCo’s network of franchisees due to economy.
By: Cameron Aubernon | June 9, 2020

From helping the elderly cross the street in Colorado to feeding truckers in Virginia, these tales show bikers are all heart!
By: Cameron Aubernon | May 1, 2020