Harley-Davidson Continues to Roll Strong
If you believe the news, we are in the midst of an economic recovery here in the United States. People have more money now than they did just a couple of years ago, and the stock market is doing well. But a true test of how well the economy is doing is how people spend their money.
Sure, most of us wouldn’t view a Harley-Davidson purchase as a discretionary purchase, but rather a necessity, but Harley-Davidson’s sale are an indicator of the overall economy. To summarize; last year was a good year for H-D.
Worldwide, Harley-Davidson sold to customers 267,999 (they couldn’t sell one more?) worldwide. Those are actual bikes to the end consumer, while they shipped 270,726 to dealerships and distributors. The customer number is the key, and is up 2.7% over the year 2013.
Asia Pacific grew the biggest, as we’re assuming Chinese sales skyrocketed. It say a very healthy 11.8% growth in retail sales. In comparison, the United States’ growth was just 1.6%. But growth is growth, which is key for a company that’s traded publicly.
Consolidated revenue was $6.23 billion last year. That’s not a bad chunk of change and the company expects to see steady, stable growth continuing in 2015.
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via [Cycle World]
Photos courtesy of Harley-Davidson
