Harley-Davisdon is no stranger to smart marketing and creating a distinct brand identity that is recognized around the globe. In the United States, Harley-Davidson still remains No. 1 in sales of heavyweight cruisers and the cruiser segment in general. But there is a new generation of riders coming up through the ranks and those are millennials.

To relate to this younger demographic, Harley-Davisdon is doing what they have done so well and pushing their new Street 500 and 750 on the younger generation with poppy colors and cartoon-ish adverts that emphasize travel, food, and culture. the vehicle for their adventure is a Harley-Davidson.

Created by 303 Mullen Lowe, the design for the campaign is stark  move away from the traditional advertising we see from the Harley-Davidson in America. Gone are the iron-clad gruff men and strong independent women with rebel spirit and an emphasis on the traditional colors of black, sliver, and orange.

Source: AdNews