When you click on links to various merchants on this site and make a purchase, this can result in this site earning a commission. Affiliate programs and affiliations include, but are not limited to, the eBay Partner Network.
I'm visiting with my mom and she is watching the show. Don't believe it was a Heritage. I've seen Harley commercials while she has the news on. Different times.
I'm quite sure the general public is aware of Harley-Davidson. If this is the best Artie Starrs can do, he should go back to selling golf clubs.
I think having a Harley on Wheel of Fortune lessens the brand but that's just me. Oh... where'd you get your Harley? Wheel of Fortune.
I also think it's a bad move for WOF, but I guess they'll take any prize that's free. What percentage of WOF contestants likely ride a motorcycle? Of those, what percentage want a Harley? What that means is WOF will give away a prize that most people probably can't use. The contestants have to pay taxes on the MSRP value of the prize. If they don't want the prize or can't afford the taxes they can decline the prize but they do not get cash value for it. If they decline, they walk away empty handed.