Electric Harley Concept Imagines a Sleek Future

New Blood

Everyone has their own idea of what Harley-Davidson needs to do to right the ship, financially-speaking. Those visions vary greatly, from bringing back old models to adding more electric ones like the LiveWire, or even producing more affordable, entry-level bikes. One that we can all agree on, however, is that MoCo must figure out a way to attract new blood to the brand, which is the idea behind artist Tanner Van De Veer's Harley "Revival" concept.

Photos: Tanner Van De Veer

Barriers of Entry

Unlike most renderings we see floating around the internet, however, this concept was part of Van De Veer's thesis, so he presents an entire plan to go along with his creation. He kicks things off by showing the statistics we've already seen - namely, Harley's bad image among young folks, as well as its high cost of entry and large and heavy nature.

Photos: Tanner Van De Veer

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Larger Approach

Thus, the idea behind the Revival is a dramatic shift from what has made Harley what it is today. The bike itself presents a clean and sophisticated design, but it's also just part of a larger plan that includes smaller, cheaper models, urban storefronts, and an insertion of the Harley brand itself into the burgeoning moto-culture.

Photos: Tanner Van De Veer

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Easily Approachable

To make this more accessible Harley, Van De Veer did utilize a host of traditional H-D design elements to help maintain brand identity. He also imagines this as a bike that can be part of a subscription service, so those who want to ride don't have to necessarily go out and buy one. And since this is an electric bike with no transmission, it's easy for anyone to hop on and ride with little experience.

Photos: Tanner Van De Veer

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Back in Time

Van De Veer found inspiration for the Revival's design in early H-D models, which were obviously much simpler and aesthetically cleaner than modern bikes. The Revival is also smaller and lighter than what's in Harley's lineup today, with a more relaxed riding position. And the details are nothing short of incredible, we'd say.

Photos: Tanner Van De Veer

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Interesting Design

One of the more interesting design aspects here is that Van De Veer made the electric motor look something like an internal combustion unit, and even placed it in the same location. The battery is also designed to be simple to replace and charge, so riders can simply stop at a dealer, swap it out or charge it, and keep riding.

Photos: Tanner Van De Veer

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Modern Retro

One can spend a lot of time analyzing the Revival and find different little details every time they look at it. For example, the headlight is shaped like Harley's bar and shield logo, which is a cool touch. Overall, this bike is a nifty modern/retro machine that combines simplicity with the latest technology, and we think it's one of the best such ideas we've seen yet.

Photos: Tanner Van De Veer

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