Get Some Satisfaction with HD's Rolling Stones Limited-Edition Apparel
Icons of the street and stage team-up with limited-edition apparel.
Good Thing Going
The instructions are clear and they fit to a T. Harley-Davidson and The Rolling Stones have teamed-up to offer a limited-edition apparel line. The new collection features fifty-eight unique shirts in three stylistic categories. The designs are straight-up graphic fusion, and celebrate the spirit of personal freedom. Take a look at some of the shirts next, and get some background details on the iconic logos.
Get What You Want
The apparel lineup is one small part of the 'More Roads to Harley-Davidson' campaign — a bid to expand ridership and product options. Divided into three categories and available worldwide, 'Modern Mash-ups', 'Tour/On the Road' and 'Bootleg,' give fans a whole new way to show their appreciation of both the band and the Motor Company.
Cool, Calm & Collected
'Modern Mash-ups' is pitched as “fashionable designs for an entirely new generation of riders and music fans.” Mash-ups overlays AMF-era block letters on top of The Rolling Stones' 'Tongue and Lip' logo of the same vintage. All designs are available in men's, women's, and youth sizes and come in a variety of printed T-shirts, long-sleeve shirts, and sweatshirts — all depending what your local dealership orders.
Midnight Rambler
'Tour/On the Road' blends the spirit of The Rolling Stones' greatest highway tracks with the adventure of riding a Harley-Davidson. Select 'Tour of the Americas' designs feature a list of cities from the Stones' 1975 American tour. The corporate end of the co-branded merchandise is a partnership between the Motor Company and Bravado International Group, Inc. — a music merchandise and brand management company with Universal Music Group.
It's Only Rock 'N' Roll
'Bootleg' is inspired by the unofficial tour shirts sold outside of music venues in the 1970s. The low-budget distressed-look captures the essence of 'pop art' design. Bravado's Mary Kay Lee, Director of Consumer Product Portfolio, General Merchandise, stated, “We are excited to partner with The Rolling Stones on a collaboration that brings two iconic brands together in a shared celebration of individuality and self-expression.”
Tattoo You
Branding has been critical to the Motor Company's success. Established in 1903, Harley-Davidson did not adopt its official white, black and orange logo until 1910. Over the decades, the various incarnations of the 'Bar & Shield' logo have become entrenched as American cultural icons. The brand is so pervasive that it has even spawned the internet meme, “Harley-Davidson because nobody gets 'Honda' tattooed on their body.”
Forty Licks
Forever synonymous with The Rolling Stones, the 'Tongue and Lip' logo first appeared on the insert sleeve of the 1971 Sticky Fingers album. At the time, the band had become frustrated with the designs Decca Records was offering. The Stones then approached art student John Pasche, who reportedly designed the logo after being inspired by a face-to-face meeting with Mick Jagger.
Steel Wheels
Both Harley-Davidson and The Rolling Stones have well-developed a fan-bases. Both entities speak to multiple generations because they invite anyone and everyone to participate in the revolution of music and in the thrill of riding. It is also a lucrative move. Harley-Davidson branded products are multi-million dollar industry — something that helps motorcycle wheels to keep rolling off the factory floor.
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