Harley to Electrify Stocks; Will Make LiveWire Public
If LiveWire goes public, does it make a sound?
In all seriousness, LiveWire motorcycles make a sound. LiveWire, Harley-Davidson’s own journey into electrification is going public. After years of tenure as a Harley-Davidson, LiveWire became its own rebooted standalone company in 2019. The reboot rode in with a new model name (LiveWire One) and price tag, dropping from $29,999 to $21,999. More recently, Harley-Davidson decided to take LiveWire public through a special purpose acquisition company (SPAC) as opposed to the more traditional IPO. This announcement marks the first time that an American electric motorcycle company has gone public.
What does this mean for Harley-Davidson?
According to Time, the announcement of LiveWire going public has provided some much-needed stimulation for Harley-Davidson’s stock. The surge amounted to a 14% jump at the announcement, which Harley-Davidson executives must be excited about. That, and the use of a SPAC is intended to cut through some of the red tape normally involved with public offering. The move suggests that the MoCo has faith in the brand, and we can expect future LiveWire motorcycles.
Photos: LiveWire
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