H-D Forgiveness Offer in Austrailia/New Zealand
#1
H-D Forgiveness Offer in Austrailia/New Zealand
It's still (mostly) winter, so consider this from the land(s) down under:
http://www.harley-davidson.com/conte...ess-offer.html
OK, all you "Imitation" (see the ad copy) motorbike owners in Aus/NZ, you are forgiven and it's time for you to "move up" to a "Real Bike".
Of course this ad is just the typical, semi edgy, H-D Corporate copy. But for some non H-D owners it might have a negative effect and be taken as a bit insulting. That's probably not a good thing to do to a potential customer. And I wonder if Corporate would run this ad in the USA?
http://www.harley-davidson.com/conte...ess-offer.html
OK, all you "Imitation" (see the ad copy) motorbike owners in Aus/NZ, you are forgiven and it's time for you to "move up" to a "Real Bike".
Of course this ad is just the typical, semi edgy, H-D Corporate copy. But for some non H-D owners it might have a negative effect and be taken as a bit insulting. That's probably not a good thing to do to a potential customer. And I wonder if Corporate would run this ad in the USA?
#5
#6
It's on the HD website so any of the people that have one of those sinful bikes are probably looking at Harleys anyway. The $ offer may be what it takes to bring them the rest of the way in. Most of the people that would be offended won't see it unless they get pointed to it by someone else and they wouldn't be shopping for a Harley but the offer could end up making them reconsider.
#7
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