It depends on where you live and the amount of inventory a dealer might have on hand
If you live in Florida and the dealer has only a few - you would expect to pay more then if you lived in Detroit and they had a plethora of them.
Here in Colorado they are still getting close to MSRP - come Sept 1st I would expect about a $2k drop in price.
Not sure this has anything to do with this year's market, but last year, at about this time, I paid $19,200 for a black '15 RGU. That was about $300 over invoice (including the freight), according seedealercost.com. Paid another $700 in the bs dealer fees, plus tax, tag & title.
check out see dealer cost, start there. Trust me, dealers are desperate to push bikes right now....nothing is moving very fast, RVs, used bikes, etc etc...