General Harley Davidson Chat Forum to discuss general Harley Davidson issues, topics, and experiences.
Sponsored by:
Sponsored by:

Do you know the approx profit the HD Dealer makes on $ 18K??

Thread Tools
 
Search this Thread
 
  #1  
Old 06-28-2007, 09:14 PM
davisrf's Avatar
davisrf
davisrf is offline
Cruiser
Thread Starter
Join Date: Jun 2007
Posts: 105
Likes: 0
Received 0 Likes on 0 Posts
Default Do you know the approx profit the HD Dealer makes on $ 18K??

Hi, many dealers are now starting to "deal" below MSRP, that time of year (new '08bike allotment at end of July is reduced by # of '07's still in dealer's invty).
If you know approx how much over cost they usually make when they sell at MSRP, that would help me and others toward "offering" an amount for new bike. Thanks !!
 
  #2  
Old 06-28-2007, 09:30 PM
thrillseeker's Avatar
thrillseeker
thrillseeker is offline
Road Warrior
Join Date: Jul 2006
Location: SW Corner of NW Corner
Posts: 1,302
Likes: 0
Received 0 Likes on 0 Posts
Default RE: Do you know the approx profit the HD Dealer makes on $ 18K??

its not as much as you might think. Depending on the bike, I think it runs in the $1500 to $2500 range. Thats not including bling and labor for that bling - markup on bling is prolly 100%
 
  #3  
Old 06-28-2007, 09:56 PM
davisrf's Avatar
davisrf
davisrf is offline
Cruiser
Thread Starter
Join Date: Jun 2007
Posts: 105
Likes: 0
Received 0 Likes on 0 Posts
Default RE: Do you know the approx profit the HD Dealer makes on $ 18K??

Brad, thanks for the help. Please see my email to you and sorry I called you John in that email !!! Regards, Steve
 
  #4  
Old 06-28-2007, 11:30 PM
Panhead_1_9_4_8's Avatar
Panhead_1_9_4_8
Panhead_1_9_4_8 is offline
Elite HDF Member
Join Date: Jun 2006
Location: Reading, PA
Posts: 3,934
Likes: 0
Received 1 Like on 1 Post
Default RE: Do you know the approx profit the HD Dealer makes on $ 18K??

I can tell you that the dealer cost on a 20K Ultra in 2001 was just north of 12k. I saw the factory invoice.
 
  #5  
Old 06-28-2007, 11:32 PM
Hammer02's Avatar
Hammer02
Hammer02 is offline
Road Warrior
Join Date: Feb 2007
Location: Augusta, Ga.
Posts: 1,749
Likes: 0
Received 2 Likes on 2 Posts
Default RE: Do you know the approx profit the HD Dealer makes on $ 18K??

It's funny watching guys thinking they are going to get over on the dealer.

 
  #6  
Old 06-28-2007, 11:40 PM
Brackneyc's Avatar
Brackneyc
Brackneyc is offline
Road Master
Join Date: Mar 2007
Location:
Posts: 887
Likes: 0
Received 1 Like on 1 Post
Default RE: Do you know the approx profit the HD Dealer makes on $ 18K??

ORIGINAL: davisrf

Hi, many dealers are now starting to "deal" below MSRP, that time of year (new '08bike allotment at end of July is reduced by # of '07's still in dealer's invty).
If you know approx how much over cost they usually make when they sell at MSRP, that would help me and others toward "offering" an amount for new bike. Thanks !!

Why not offer what you are willing to pay?
 
  #7  
Old 06-28-2007, 11:54 PM
JPstreetglide's Avatar
JPstreetglide
JPstreetglide is offline
Banned
Join Date: Oct 2006
Location: New York
Posts: 1,633
Likes: 0
Received 2 Likes on 2 Posts
Default RE: Do you know the approx profit the HD Dealer makes on $ 18K??

I heard the average profit on a harley is between $3000 and $3500
 
  #8  
Old 06-29-2007, 01:26 AM
vegashd's Avatar
vegashd
vegashd is offline
Banned
Join Date: Sep 2005
Location: Dover, Oh
Posts: 4,341
Likes: 0
Received 0 Likes on 0 Posts
Default RE: Do you know the approx profit the HD Dealer makes on $ 18K??

ORIGINAL: Panhead_1_9_4_8

I can tell you that the dealer cost on a 20K Ultra in 2001 was just north of 12k. I saw the factory invoice.

and you are COMPLETELY wrong. Not even close to makeing 8k on a bike.
 
  #9  
Old 06-29-2007, 01:58 AM
Jovimon's Avatar
Jovimon
Jovimon is offline
Road Captain
Join Date: Feb 2006
Location: Louisiana
Posts: 502
Likes: 0
Received 0 Likes on 0 Posts
Default RE: Do you know the approx profit the HD Dealer makes on $ 18K??

Who reallycares, if you can get it below MSRP you got a deal.
 
  #10  
Old 06-29-2007, 02:15 AM
Panhead_1_9_4_8's Avatar
Panhead_1_9_4_8
Panhead_1_9_4_8 is offline
Elite HDF Member
Join Date: Jun 2006
Location: Reading, PA
Posts: 3,934
Likes: 0
Received 1 Like on 1 Post
Default RE: Do you know the approx profit the HD Dealer makes on $ 18K??

ORIGINAL: vegashd

ORIGINAL: Panhead_1_9_4_8

I can tell you that the dealer cost on a 20K Ultra in 2001 was just north of 12k. I saw the factory invoice.

and you are COMPLETELY wrong. Not even close to makeing 8k on a bike.
Dude ... I'm telling you what I saw. The sales guy walked away and left the paperwork on the desk. The invoiced amount to the dealer on my 21k out the door 01 Ultra was 12k and change. Markup on parts is even more ridiculous. I bought a couple pallets of parts from dealer that was closing and he supplied me with inventory sheets. His cost on a 180.00 badlander seat was 52.00 ... this is just one example.
 


Quick Reply: Do you know the approx profit the HD Dealer makes on $ 18K??



All times are GMT -5. The time now is 03:19 PM.