I have an '07 EG. I have experienced this problem about 5 times. I turn the ignition on. I turn the run/off switch to run. After the engine light goes off I hit the start switch. Nothing. I take it in and out of neutral. Trying to start it both ways. I check my kick stand. I turn the run/off switch off and back on again. Nothing. I turn the ignition off and back on again and it starts fine. I know this resets the ECM, but I am wondering why it does this in the first place. Do any of you guys have a idea what it could be?