How loyal are you to HD in purchases?
#1
How loyal are you to HD in purchases?
I have been building, working on, and riding Harleys for about 11 years. I have built shovels, ironheads and now own a twin cam. Recently I visited the local dealership that I use and asked if they could give me a print out of all the times I have spent money with them. 153 purchases not including my bike and some motor work I had don't 11 years ago. Total to day, was over $15,000. This was for accessories, oils, filters, parts etc etc. I knew I was in there a lot but wow it adds up. And this was not included the 2003 RKC I bought from them used three years ago. Just wondering how everyone else fares with their local shop in loyalty. The reason I posted this was that at one time they would give their good customers the odd little gift or promotion. That has been done away with up here in Canada. Maybe I didn't spend enough but 150+ visits and invoices shows I'm not a once in a while shopper either lol. Not looking for big freebies, but now and then a small token of appreciation or acknowledgment goes a long way.
randy
randy
#3
When it comes to OEM parts, I'm very loyal to my local dealership. They have a rewards program which helps makes those decisions, of course, and they are only three miles from the house, which also helps. But as important, or maybe even more important, is the quality of the parts folks. They are knowledgeable, friendly, and willing to go the extra mile.
#4
I shop where my dollar is welcome with courtesy and friendliness and knowledge.
Your not shopping at Barnes are you?
Recently dropped 3k on a wrist watch and the following week they sent out an invitation to a little show and tell of new models
at a bar downtown (Vancouver) with a complimentary cocktail and appies.
Two different life non-essentials , but big ticket items none the less.
Sounds like your shopping at a Car Dealership attempting to be a M/C Dealership that starts with the letter B.
And their Rewards Program sucks... they loose data once if not twice a year and takes forever to correct.
Rob
Your not shopping at Barnes are you?
Recently dropped 3k on a wrist watch and the following week they sent out an invitation to a little show and tell of new models
at a bar downtown (Vancouver) with a complimentary cocktail and appies.
Two different life non-essentials , but big ticket items none the less.
Sounds like your shopping at a Car Dealership attempting to be a M/C Dealership that starts with the letter B.
And their Rewards Program sucks... they loose data once if not twice a year and takes forever to correct.
Rob
Last edited by CndUltra95; 06-23-2018 at 10:42 AM.
#5
Join Date: Jan 2015
Location: Sandy Eggo's North County
Posts: 14,592
Received 5,388 Likes
on
2,952 Posts
The average new unit buyer spends $3850 within the first 90 days of ownership, on anything from performance/appearance or clothing at their selling dealership. So when the dealer sells you a new unit, they're counting on that add'l 4 grand in business pretty quick. Harley marketing is impressive.
#6
I own a small computer retail sales and service shop in Ontario. Like any business there are fast and slow times. I give little insentives now and then especially during the busy times so that when it slows down. you are more likely to still attract customers because you treated them well. I'm in a small agricultural area and the HD dealership is only about 10 miles away. The next closest is 80. I like going in there in the winter months cuz there isn't a lot to do with snow around except monkey and do stuff with the bike, That's when the majority of my purchase's get done when they are slow as well. I recently mentioned that they used to have the odd trinket give away and promotions. I was told Harley Canada did away with that. I don't know how true it is but you guys down south seem to have a lot more going for ya in that department.
randy
randy
Trending Topics
#8
The average new unit buyer spends $3850 within the first 90 days of ownership, on anything from performance/appearance or clothing at their selling dealership. So when the dealer sells you a new unit, they're counting on that add'l 4 grand in business pretty quick. Harley marketing is impressive.
#9
[QUOTE=Veekness;17457421]When you look at margins, selling a new motorcycle doesn't make a dealership a whole lot. Selling used motorcycles makes them much more in terms of margins.
Not trying to bust you or anything,so don't kill me.
But using margins as a way of proving a point can sometimes be misleading, as it is in this case(my opinion only). A dealer selling a bike at MSRP will make a gross profit about $4000-5000 on a touring bike. That may be a 25% margin, but it's STILL $4000-5000 of CASH in the bank. Compare that to the 50% margin(for example) in clothing, etc. Did you spend $5000 in clothing along with the bike? I doubt it. At least, I never have. Now I know you don't buy a new bike every year, but you don't spend $5000 in clothing in 3 years either, do you? I mean every three years. You may have done it once.
Don't get fooled, Harley makes a TON off of bike sales. But I would venture to guess that they make as much, or more, off of the "required" maintenance and repairs that come up. Now that figure in a 3 year period could add up to some considerable change.. Ka ching!!
Does my analogy make any sense?
Not trying to bust you or anything,so don't kill me.
But using margins as a way of proving a point can sometimes be misleading, as it is in this case(my opinion only). A dealer selling a bike at MSRP will make a gross profit about $4000-5000 on a touring bike. That may be a 25% margin, but it's STILL $4000-5000 of CASH in the bank. Compare that to the 50% margin(for example) in clothing, etc. Did you spend $5000 in clothing along with the bike? I doubt it. At least, I never have. Now I know you don't buy a new bike every year, but you don't spend $5000 in clothing in 3 years either, do you? I mean every three years. You may have done it once.
Don't get fooled, Harley makes a TON off of bike sales. But I would venture to guess that they make as much, or more, off of the "required" maintenance and repairs that come up. Now that figure in a 3 year period could add up to some considerable change.. Ka ching!!
Does my analogy make any sense?
#10
Most parts I need, I use OEM, so my dealer gets first shot at it (a simple call for price and availability) If they are way outta the ball park, it then goes to an online retailer. Outta the ball park means online plus shipping/aggravation and waiting is more than 30% less cash. The motorclothes ladies all know us, and ask about the other if the wife or I go in solo, the parts guys have a clue, and have most of what I need on the shelf. I didnt buy my bike from them, but they do keep it running. If you dont support the locals when they need it, they wont be there to support you when you need it. Online has its place (like I say, when something is WAY outta the ball park pricewise), but local business needs supported for the instant gratification/ oh **** something just broke and I dont have a week to wait for it times.