Another new ad campaign . Getting away from dark image of Harley. Is the time of the bad boy biker passes? I think it was done a long time ago. Now everyone owns one. But every CEO has to do something

https://www.jsonline.com/story/money/business/2026/04/09/new-harley-davidson-marketing-emphasizes-fun-and-joy-of-motorcycling/89521824007/?gnt-cfr=1&gca-cat=p&gca-uir=true&gca-epti=undefined&gca-ft=0&gca-ds=sophi

 

It’s behind a paywall.

Harley-Davidson resets marketing to emphasize the 'fun and joy' of motorcycling

 

You usually get so many free ones a month.
https://investor.harley-davidson.com/news/news-details/2026/HARLEY-DAVIDSON-LAUNCHES-RIDE/default.aspx

. There is a video with Willie Nelson and happy people
https://youtu.be/hq9TOdyt6So?si=Rz05XpFHN0JeqxTq

Says how Harley has had to dark of image. Going back to gun image about riding. . Not sure why links not coming to up as hyper links

https://youtu.be/hq9TOdyt6So?si=Rz05XpFHN0JeqxTq

 

My local paper does that, but no soup for me on the Milwaukee Journal Sentinel website.

 

Folks are fed up with pirates on Harleys. This is the natural evolution of things to come.

 

If it comes down to a war, I am not betting on you guys

 

Sounds like a breath of fresh air to me.

 

That would be a mistake

 

Not my first, but I know it.

But more to the point Harley has new ad campaign and video

 

Nice...for a price.