Harley-Davidson Launches New Storefront on Amazon
Online store is Harley’s effort to ‘to meet consumers on their turf & on their terms.’
Harley-Davidson announced it has reached an agreement with Amazon to introduce select Harley-Davidson apparel and riding gear to hundreds of millions of potential customers via Harley-Davidson’s new Amazon storefront. Launched on Oct. 1, select Harley-Davidson merchandise is now available for purchase in the U.S on Amazon.
“We live in an on-demand, anywhere, anytime business environment where success depends on the ability to meet consumers on their turf and on their terms, “says Heather Malenshek, Senior V.P. of Marketing for Harley-Davidson. “The reach Amazon offers is critical to building stronger customer relationships, inspiring new people and creating an integrated online and in-dealership retail experience – all of which leads to profitable growth and a stronger brand.
“This is an exciting time in Harley-Davidson’s incredible history,” Malenshek continues, “and we have an opportunity on Amazon to showcase our brand, to grow reach, relevance, and access – and ultimately, the opportunity to bring new riders into our Harley-Davidson family.”
In July, Harley-Davidson shared details of its “More Roads to Harley-Davidson” growth plan. Through this accelerated plan, the company is expanding the Harley-Davidson community through new products, broader access, and stronger dealers.