Harley-Davidson ‘Let’s Ride Challenge: Ride For Heroes’ Honors Vets
Harley-Davidson million-mile mission honors and supports military members, veterans, and first responders, runs through April 30.
Harley-Davidson is proud to announce the 2025 Let’s Ride Challenge™ – Ride for Heroes, a nationwide campaign inviting riders to make every mile count. More than just a ride, this initiative is a powerful tribute to the heroes who serve and protect our communities every day.
From March 28 through October 31, riders will log miles in pursuit of a singular goal: helping Harley-Davidson reach a $1 million donation for military members, veterans, and first responders.
Every Mile Makes a Difference
Each mile logged brings Harley-Davidson closer to its ambitious donation target. In addition to contributing to a worthy cause, riders will also be eligible to win one of five brand-new 2025 Harley-Davidson® motorcycles. This is the company’s most expansive riding challenge to date, built on the values of unity, respect, and the undeniable thrill of the open road.
Participants with a Harley-Davidson VIN are eligible to enter — no H.O.G.® membership required. However, Harley Owners Group® members can unlock exclusive perks, including a $5,000 bonus if they win a motorcycle. Plus, new H.O.G.® members who join between March 28 and April 30 using a dealer referral code will receive 1,000 bonus points.
How to Join
To participate, visit any authorized Harley-Davidson® dealership, scan the Let’s Ride Challenge – Ride for Heroes QR code in-store, and register your information — including your motorcycle’s VIN. A dealer representative will verify your starting mileage.
Throughout the challenge, riders can continue visiting dealerships to update mileage and collect special keywords that boost their Rev Score — the metric that determines winners in each tier.
Win One of Five 2025 Harley-Davidson® Motorcycles
The top rider in each tier will ride away with a brand-new Harley-Davidson® model:
- Silver Tier: 2025 Nightster®
- Gold Tier: 2025 Street Bob®
- Platinum Tier: 2025 Fat Boy®
- Diamond Tier: 2025 Street Glide®
- Black and Orange Tier: 2025 CVO™ Road Glide®
Special milestone rewards will also be available as participants hit key points throughout the challenge. Proceeds from the challenge will support a range of impactful organizations, including:
- 1 Soldier 1 Dog 1 Team
- American Legion Riders
- Combat Veterans Motorcycle Association®
- Hanks for Our Troops
- Motorcycle Missions
- National Association of Buffalo Soldiers and Troopers™
- Rolling Thunder®
- Wounded Warrior Project®
- Veterans of Foreign Wars
“Harley-Davidson owners live to ride – for freedom and for adventure – but they also ride with heart,” said Theo Keetell, Vice President of Marketing, in a recent press statement. “The Let’s Ride Challenge – Ride for Heroes is a meaningful way for riders to give back to those who serve, just by doing what they love: riding Harley-Davidson motorcycles. It’s the ultimate expression of our 2025 campaign: Our Road. Our Rules. Let’s Ride.”
For more information or to join the challenge, visit your local Harley-Davidson® dealership.
Photos: Harley-Davidson
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