Harley-Davidson and the UFC Partner up for the ‘Jumpstart Experience’
How did you first get into Harley-Davidson motorcycles? Was it because your mom or dad were fans? Or was it because you simply loved the way they looked and what they stood for? For some, it’s neither.
That’s why campaigns like the ‘Jumpstart Experience’ are so important to Harley and to us motorcycle lovers as well. No hobby, sport, or even brand can survive without fresh fans or customers, and Harley-Davidson is well aware of this. So, just in case there are people out there without any Harley background, the ‘Jumpstart Experience’ helps them get familiarized with a motorcycle, and perhaps interested enough to sign up for their riding academy or head into a local dealership.
In this video by, UFC – Ultimate Fighting Championship, we can see UFC fans experience H-D Jumpstart with UFC star, Donald “Cowboy” Cerrone. Not only is this cool for the fans, but also a great way to spread some Harley love!
What do you do to get new riders involved?
Chime in with your thoughts on the forum. >>
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