Harley-Davidson's Brad Richards Talks Shop on Design
By Bruce Montcombroux

Here is some insight into the changes coming at Harley-Davidson.

 

Click bait?

 

I know a lot of people hate it, but I like the idea of Harley making e-bike machines to woo younger buyers. I think it would be awesome if these bikes were designed after the real early stuff, that were essentially motorized bicycles anyway. I commute by bicycle a lot, and I see more e-bikes on the trail everyday, and think Harley could own this market if they played there cards right.

 

“Millennials want subtlety, they want a high-quality experience, but they don’t brag, they don’t boast, they’re not loud, they’re not obnoxious. So we have to be able to tailor some of the products to this new generation.”

I think this guy just told off us "Baby Boomers"

 

"Accommodations are nice, but perhaps the real question Harley-Davidson should ask is: What bike are you going to ride to Sturgis next year?"

Maybe the moco is missing a big marketing boom. New bike with new trailer package deal!

 

Bait click?

 

I think this will end in a big fail for Harley Davidson.
They are leaving behind their core consumers to court millennials that don't have the disposable cash to buy a new bike.
Yes the baby boomers are getting older but the next 40 and 50 years old riders are coming up fast. And they don't want electric bikes.
They want big cruisers that scream look at me.
Harley needs to stick to what they do best.

I believe you will see a big downturn with shops closing and product lines being trimmed down.
Maybe we will see the end of the boutique shops and a re-emergence of the mom and pop shop.

 

Why wouldn't they be sticking to what they do best? Are they abandoning their regular lineup?

I think they're on the right track manufacturing small bikes and EVs. I see their intent as demonstrating that they can indeed build modern products as good as the young generation, while maintaining their core consumer base.

 

Interesting to see what he says but I'll skip the click bait format and look for an actual article.