Harley’s been working hard to change their image. Their anti-stereotype campaign has managed to catch a lot of attention, and now, they’ve shifted their focus towards women riders specifically. No doubt they’re under-represented crowd in the bike scene in general, but Harley’s giving them a megaphone with their new website.

It’s similar to a blog, where women riders can come and post their stories about how they got into it in the first place. Unlike the other campaigns, this one is almost purely socially driven. Also, it’s actually interesting. If you enjoy hearing about how other riders got into the lifestyle, it’s probably worth your time to check it out.