Harley Stocks Are Up. Is it Time to Buy?

Whether you’re planning on adding to your garage or your investment portfolio, Harley-Davidson is looking very attractive right now.

Investment website The Motley Fool is a great resource for stock tips. This time around, they’ve also unintentionally given a useful tip to folks shopping for a new Harley-Davidson.

While The Motley Fool does a great job at making investment advice easy to understand, it can still be somewhat confusing for people that are total novices when it comes to the stock market. However, we’re happy to help you read between the lines.

Basically, the government is helping to temporarily lower interest rates by printing money and sending it to banks to loan out. What this means is that it could be easier and cheaper to get a loan than this time, say, a month ago.

The practice is called “quantitative easing,” and it was used to similar effect during the global financial crisis of a decade ago. However, this time around, the program should run its course by the second quarter if next year.

When the program was announced late last week, stock prices for several high-end retail companies jumped. By Monday morning, many of them returned back to their previous levels, with a notable exception – Harley-Davidson (HOG). In fact, as of this writing, almost a full week later, the stock is still up well over 6%.

If you don’t own shares of Harley-Davidson, fret not – there’s still good news for fans of the brand. Lower interest rates, combined with aggressive end-of-model-year deals on 2019 Harley-Davidsons, means that now is a great time to buy a new motorcycle.

While those in northern climates may have just a few weeks left to enjoy their new toys, they still stand to save a lot of money. The lower rates available now, along with thousands of dollars off of MSRP offered by some dealers on some models, translate to substantial savings.

Whether your investment in Harley-Davidson sits on two wheels or in your stock portfolio, you have to admit either way that it’s a great time to be a supporter of the brand.

Photos: Harley-Davidson

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Cameron Vanderhorst

Cam VanDerHorst has been a contributor to Internet Brands' Auto Group sites for over three years, with his byline appearing on Ford Truck Enthusiasts, Corvette Forum, JK Forum, and Harley-Davidson Forums, among others. In that time, he's also contributed to Autoweek, The Drive, and Scale Auto Magazine.

He bought his first car at age 14 -- a 1978 Ford Mustang II -- and since then he’s amassed an impressive and diverse collection of cars, trucks, and motorcycles, including a 1996 Ford Mustang SVT Mystic Cobra (#683) and a classic air-cooled Porsche 911.

In addition to writing about cars and wrenching on them in his spare time, he enjoys playing music (drums and ukulele), building model cars, and tending to his chickens.

You can follow Cam, his cars, his bikes, and his chickens at @camvanderhorst on Instagram.

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