War and Sales
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Road Captain
Joined: Nov 2007
Posts: 588
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From: North Carolina
War and Sales
Just curious if anyone knows how well HD has benefited off the war. I know several that have purchased a HD. You know in the Army we are rich!!LOL!! Alot of Troopers purchase during and after deployment. I think it is great. Just curious what percentage that would or would not have happened if not for soldiers having a little $$$ and the war???????????
Road Master
Joined: Sep 2007
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RE: War and Sales
AAFES has always done well with their military sales in Germany, Korea, and Japan before OIF/OEF. I'm sure sales have increased with deployments but I hardly doubt that it's really affected HD overall.
Tourer
Joined: Apr 2007
Posts: 426
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RE: War and Sales
ORIGINAL: tazman509
Just curious if anyone knows how well HD has benefited off the war. I know several that have purchased a HD. You know in the Army we are rich!!LOL!! Alot of Troopers purchase during and after deployment. I think it is great. Just curious what percentage that would or would not have happened if not for soldiers having a little $$$ and the war???????????
Just curious if anyone knows how well HD has benefited off the war. I know several that have purchased a HD. You know in the Army we are rich!!LOL!! Alot of Troopers purchase during and after deployment. I think it is great. Just curious what percentage that would or would not have happened if not for soldiers having a little $$$ and the war???????????
I think your logic is flawed. I doubt that returning soldiers have greater than a 1% increase in sales.
HD does not benefit directly from the "WAR".. Return soldiers who buy bikes are just customers.....like the rest of us.
sorry. I do appreciate your service however.
Tourer
Joined: Dec 2007
Posts: 324
Likes: 1
From: San Antonio TX
RE: War and Sales
I don't believe HD has posted their final 2007 report but here is an excerpt from their 3d quarter SEC filing that indicates revenues were down 5.8%. I believe you can trace most of that back to the York strike. However, business analysis says that after us "baby boomers" start fading away, HD sales will slow dramatically unless....they can start attracting younger and broader markets. HD's median customer age in 06 was 46 years. Put all that together with a potential bad economy (mortgage/gas prices/etc.) and HD might not be benefitting from much. BTW, Europe's economy is not all that rosy either.
Rickster
Rickster
HARLEY-DAVIDSON REPORTS 2007 THIRD QUARTER RESULTS
Milwaukee, Wis., October 19, 2007 — Harley-Davidson, Inc. (NYSE: HOG) today announced its results for the third quarter ended September 30, 2007. Revenue for the quarter was $1.54 billion compared to $1.64 billion in the year ago quarter, a 5.8 percent decrease. Net income for the quarter was $265.0 million compared to $312.7 million, a decrease of 15.3 percent versus the third quarter of 2006. Third quarter diluted earnings per share were $1.07, a 10.8 percent decrease compared to last year’s $1.20. During the third quarter the Company repurchased $509 million of its common stock. “Harley-Davidson’s third quarter financial results are disappointing but not unexpected. In early September, we announced that we would reduce planned motorcycle shipments for the rest of 2007, and our results for the quarter are consistent with the Company’s revised guidance,” said Jim Ziemer, Chief Executive Officer of Harley-Davidson, Inc.
“Worldwide retail sales of Harley-Davidson
® motorcycles during the third quarter were virtually flat with the third quarter of 2006, down 0.2 percent. U.S. retail sales continued to be sluggish, finishing down 2.5 percent for the quarter, while retail sales in our international markets grew 8.8 percent during the period,” said Ziemer.
For the full year of 2007, the Company expects a shipment range of 328,000 to 332,000 Harley-Davidson motorcycles, compared to 349,196 units in 2006. The Company also expects a modest decline in revenue and lower operating margin in 2007. Diluted earnings per share for the full year are expected to decrease 4 to 6 percent compared to 2006. Looking ahead to 2008, the Company anticipates that the U.S. retail motorcycle environment will continue to be challenging. It expects moderate revenue growth, lower operating margin and diluted earnings per share to grow between 4 and 7 percent compared to 2007. “For the longer term, I am optimistic and confident about our future,” said Ziemer. “Harley-Davidson has a strong business model, and we will continue to manage the Company in a manner that strengthens our brand and contributes to lasting success for all of our stakeholders,” said Ziemer.
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