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I saw a thing on tv about their sales during the rally. I wouldn't doubt they sell a huge volume during that time but to do that they must be giving out some deals as I would think most people wouldn't buy on impulse unless it was a great deal while out of state. I know i wouldn't.
One thing I have to commend the dealer on is the way they handle so much volume in the service area. Last year I got new tires on the Road King as the tires really started to wear more than expected on the trip. I would have got tires at one of the vendors but wanted the Dunlop elites and for some reason the Dumlop booth does not do installs at the vendor area. I was thinking man this is going to be a long wait. There are arrows pointing you to the service area and there were a lot of bikes lined up in a holding area. They have reps taking your info and you line up your bike in the queues they have set up.Pretty smooth and efficient operation. They had a ton of service reps on hand and they got my bike in and out within a couple of hours while I spent time in the vendor areas and having lunch. Pretty impressive considered the huge volume of people lined up for service,
We stopped in the tent on thursday of the rally and a salsman told us they only needed to sell 1 more bike and they would hit 500 sales. I did not look at the wall to see what number they were on. But you have to realize that if they take in a trade on a bike and sell it, thats 2 sales right there. They may even have wholesalers coming in and buying 15 bikes at a time. Those numbers add up when you have that many potential buyers in one place for 10 days or so.
We stopped in the tent on thursday of the rally and a salsman told us they only needed to sell 1 more bike and they would hit 500 sales. I did not look at the wall to see what number they were on. But you have to realize that if they take in a trade on a bike and sell it, thats 2 sales right there. They may even have wholesalers coming in and buying 15 bikes at a time. Those numbers add up when you have that many potential buyers in one place for 10 days or so.
The salesman I was talking to, mentioned he had taken in a trike on a trade in and ended up selling it a couple hours later.
I think impulse buying is happening big time at the rally. With all the hoopla surrounding that huge new inventory tent. I'm sure there are many that have buyers remorse when they get home from the rally.
Whatever the number sold, it is pretty certain that they made a lot of money. Which isn't a bad thing as its a business after all. But the rally has to bring in serious coin for the dealer as they not only have their own sales and service but they rent out the lot space to a huge number of vendors. Whoever owns the dealer has a very lucrative asset..
The salesman I was talking to, mentioned he had taken in a trike on a trade in and ended up selling it a couple hours later.
I think impulse buying is happening big time at the rally. With all the hoopla surrounding that huge new inventory tent. I'm sure there are many that have buyers remorse when they get home from the rally.
Impulse buying just doesn't apply to the bikes. With the sheer volume of vendors at the rally and spots like Black Hills HD, it could be easy to empty your wallet pretty quickly walking up and down the rows of vendors if you are impulsive. They pretty much have everything there and most vendors will do installs on the spot .Exhausts, tunes, bars, bags,shocks, seats, audio, lights etc.You name it, someone has it and is more than happy to do the install. .All the big names are there. Ohlins and Kuryakyn, were getting a pretty good business based on the number of bikes lined up for installs. Lots of people also getting new bars from various vendors. Baker Drivetrain was even installing cams..The one vendor that always seems dead is Vance and Hines.This year when I came through, nobody was in their getting service. And then there is riding gear and apparel. For a few hundred, you can come away looking like a pirate head-to-toe in no time......
And then there's JP Cycles downtown, who also will do installs. They always have a brisk business,
Last edited by MiniWolf; Aug 16, 2019 at 12:14 PM.
While at the rally, got into a conversation with one of the salesman at Black Hills HD bike tent. He mentioned they had a goal to sell 700 bikes during the rally (includes a few days before the rally started). When i was there on 8/5 they had hit 300 bikes sold (kept score on the wall). Anyone know what the final count was?
Side note with the Salesman. When i mentioned i was from CA, he quickly turned off the sales tactics. He mentioned he could not sell me a bike due to CA emissions. Not that I was interested in buying anyway.
I got a text from a salesman at the dealer in my area which said they sold 2300 bikes in a year. Even 300 is a pretty strong showing at a bike rally (where people already own a bike).
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