Southern Thunder Harley Dealership Closed for...
Banned
Joined: Sep 2009
Posts: 7,960
Likes: 6,715
From: WI
Stellar HDF Member
Joined: Mar 2017
Posts: 3,174
Likes: 1,465
From: Charleston, SC
Yeah, I'm not questioning his statement at all, but I'd like to know how he knows this too. For a Small to medium sized shop, as he says, that sounds like a HUGE figure.
$10,000 /day X 250 business days/year = 2, 500,000 annually. This translates to selling about 35 Ultra Limiteds, at a 20% profit margin, each month of the year, just to break even. At 20 working days a month, that's selling 1.75 bikes a day.
I wonder how close that is to actual numbers of a small to medium sized dealer. Might be closer than I'd imagined after all. Assuming my math is correct, that is.
$10,000 /day X 250 business days/year = 2, 500,000 annually. This translates to selling about 35 Ultra Limiteds, at a 20% profit margin, each month of the year, just to break even. At 20 working days a month, that's selling 1.75 bikes a day.
I wonder how close that is to actual numbers of a small to medium sized dealer. Might be closer than I'd imagined after all. Assuming my math is correct, that is.
Seasoned HDF Member
Joined: Nov 2016
Posts: 6,076
Likes: 6,424
From: East TN
Well this just changed. They are closing today at 5:00 PM until April first at which time they will reevaluate.
Seasoned HDF Member
Joined: Jan 2010
Posts: 7,380
Likes: 3,347
From: usa
Maybe they’ll get a good feeling for what it’s like to be closed for good from all of this . And lower their bike prices to some affordable numbers .
ALL roads are off limits in NJ . Essential personnel only .
And most all retail stores are closed !
ALL roads are off limits in NJ . Essential personnel only .
And most all retail stores are closed !
Last edited by Iron lHorse; Mar 22, 2020 at 07:57 AM.
Yeah, I'm not questioning his statement at all, but I'd like to know how he knows this too. For a Small to medium sized shop, as he says, that sounds like a HUGE figure.
$10,000 /day X 250 business days/year = 2, 500,000 annually. This translates to selling about 35 Ultra Limiteds, at a 20% profit margin, each month of the year, just to break even. At 20 working days a month, that's selling 1.75 bikes a day.
I wonder how close that is to actual numbers of a small to medium sized dealer. Might be closer than I'd imagined after all. Assuming my math is correct, that is.
$10,000 /day X 250 business days/year = 2, 500,000 annually. This translates to selling about 35 Ultra Limiteds, at a 20% profit margin, each month of the year, just to break even. At 20 working days a month, that's selling 1.75 bikes a day.
I wonder how close that is to actual numbers of a small to medium sized dealer. Might be closer than I'd imagined after all. Assuming my math is correct, that is.
It's not based on sales, it's based on expenses. Your sales figure doesn't take into account a service or parts department with their intake and margins.
$10,000 a day for a small to medium dealership is a little high with ten employees. Or is it?
Salaries
1 manager - $200
3 sales staff - $150 ea
2 parts personnel - $150 ea
2 clothing personnel - $100 ea
1 service manager - $200
3 mechanics - $150 ea
1 F&I guy - $ 150
1 bike washer/runner - $100
Those wages right there would be somewhere around 1.5k a day for however many days a month they are open? The dealer is paying a portion of FICA and is paying all the workmens comp on top of that.
Overhead
- lights
- gast
- water
- rent
- insurance
- promotion activities
- property taxes
- etc.
Road Captain
Joined: May 2017
Posts: 559
Likes: 113
From: VA-Nelson Cty
Yeah, I'm not questioning his statement at all, but I'd like to know how he knows this too. For a Small to medium sized shop, as he says, that sounds like a HUGE figure.
$10,000 /day X 250 business days/year = 2, 500,000 annually. This translates to selling about 35 Ultra Limiteds, at a 20% profit margin, each month of the year, just to break even. At 20 working days a month, that's selling 1.75 bikes a day.
I wonder how close that is to actual numbers of a small to medium sized dealer. Might be closer than I'd imagined after all. Assuming my math is correct, that is.
$10,000 /day X 250 business days/year = 2, 500,000 annually. This translates to selling about 35 Ultra Limiteds, at a 20% profit margin, each month of the year, just to break even. At 20 working days a month, that's selling 1.75 bikes a day.
I wonder how close that is to actual numbers of a small to medium sized dealer. Might be closer than I'd imagined after all. Assuming my math is correct, that is.
Stellar HDF Member
Joined: Mar 2017
Posts: 3,174
Likes: 1,465
From: Charleston, SC
It's not based on sales, it's based on expenses. Your sales figure doesn't take into account a service or parts department with their intake and margins.
$10,000 a day for a small to medium dealership is a little high with ten employees. Or is it?
Salaries
1 manager - $200
3 sales staff - $150 ea
2 parts personnel - $150 ea
2 clothing personnel - $100 ea
1 service manager - $200
3 mechanics - $150 ea
1 F&I guy - $ 150
1 bike washer/runner - $100
Those wages right there would be somewhere around 1.5k a day for however many days a month they are open? The dealer is paying a portion of FICA and is paying all the workmens comp on top of that.
Overhead
- lights
- gast
- water
- rent
- insurance
- promotion activities
- property taxes
- etc.
$10,000 a day for a small to medium dealership is a little high with ten employees. Or is it?
Salaries
1 manager - $200
3 sales staff - $150 ea
2 parts personnel - $150 ea
2 clothing personnel - $100 ea
1 service manager - $200
3 mechanics - $150 ea
1 F&I guy - $ 150
1 bike washer/runner - $100
Those wages right there would be somewhere around 1.5k a day for however many days a month they are open? The dealer is paying a portion of FICA and is paying all the workmens comp on top of that.
Overhead
- lights
- gast
- water
- rent
- insurance
- promotion activities
- property taxes
- etc.
You threw out figures for salaries etc. that were not backed up with source info. I guess you were using them as examples.
Last edited by GOV5; Mar 22, 2020 at 11:08 AM.
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