When you click on links to various merchants on this site and make a purchase, this can result in this site earning a commission. Affiliate programs and affiliations include, but are not limited to, the eBay Partner Network.
I was 26 when I got my first (and so far only) Harley Davidson, spent almost every single dime saved over 2 years of hard work. Yes motorcycles before in my family (my dad was a huge motorcycling enthusiast) but mine was the first HD.
Agree with those who have said that the marketing has a lot to do with it. Perfect example is the local dealer's TV advertising, shows different men & women on their rides talking about how they're doctors, lawyers, professionals, etc. but when they're on their bikes "they're just plain free." No one in this commercial (at least to me) appears to be younger than 50.
This same dealer has a showroom full of Sportys & Buells collecting dust...
There are not a lot of young HD riders. I truly believe HD was targeting younger riders when they developed the V-Rod. Kinda didn't work so much. Like was mentionedthough, most younger folks can't afford an HD.
I built my first Shovelhead in1980 when I was 22, back then everyone was in their 20's or early 30's. Maybe a few old hands but most of the people I knew were in their 20's. You could buy a decent running Sporty for $1500 and a beat up Pan or Flattie for $2500 or so. A good stock Shovelhead a couple of years old was around $4000 and up, new ones were around $ 9000. We all just bought beater'70's UJM's and stripped them down so we could ride and worked on finding or piecing together whatever HD we could get our hands on.
Young guys don't seem to want to do that anymore, they can go buy Japanese Sport bikes or Cruisers for $99 a month that run a million times better than anything we had without getting their hands dirty.
Agree with those who have said that the marketing has a lot to do with it. Perfect example is the local dealer's TV advertising, shows different men & women on their rides talking about how they're doctors, lawyers, professionals, etc. but when they're on their bikes "they're just plain free." No one in this commercial (at least to me) appears to be younger than 50.
This same dealer has a showroom full of Sportys & Buells collecting dust...
Ditto whats said here. Some marketing to the younger crowd is because they know the parents will fork the bill, however in the the case of a HD very few parents are going there. Market where the money is.
I built my first Shovelhead in1980 when I was 22, back then everyone was in their 20's or early 30's. Maybe a few old hands but most of the people I knew were in their 20's. You could buy a decent running Sporty for $1500 and a beat up Pan or Flattie for $2500 or so. A good stock Shovelhead a couple of years old was around $4000 and up, new ones were around $ 9000.
I bought a brand new 1979 lowrider in late 78 for $4,200, and so I know you coulda bought it at least as cheap in late 79. A brand new superglide in 1979 was about $3,600 to $3,800. At least in the Atlanta area.
HD Forum Stories
The Best of Harley-Davidson for Lifelong Riders
Harley-Davidson Fat Boy Becomes a Dark, Decepticon-Inspired Custom
Verdad Gallardo
6 Weirdest Harley-Davidsons Ever Sold to the Public
Verdad Gallardo
7 Times Harley-Davidson Chucked Tradition Out the Window
Verdad Gallardo
7 Surprising Harley-Davidson Products that Are Not Motorcycles
Verdad Gallardo
8 Best Harley-Davidson Motorcycles Ever
Pouria Savadkouei
10 Worst Harley-Davidson Motorcycles Ever
Pouria Savadkouei
Killer Custom's Jail Break Is The Breakout That Refused to Blend In
Verdad Gallardo
Crazy Bunderbike Build Looks Amazing, But Is It Impossible to Ride?
Verdad Gallardo
Harley-Davidson Reveals Super Cool Cafe Racer Concept
Verdad Gallardo
Engraved Rebellion: Inside Bundnerbike's Glam Rock II
Don't get all defensive and rag on the kid, he makes a valid point. This 'whatever' generation, and the two that preceded it, are not into the 'Harley' lifestyle and image thing. That's something for their parents (or grandparents). You won't see them lusting after a Buick either. If they're into bikes at all, they're into inexpensive, fast, sport bikes, the kind of bikes that are status symbols to their friends, and the kind of bikes they can afford. They don't care if it's covered in plastic. Most things in their lives have been plastic, so that's not a negative to them. American-made? What's that? They probably don't own anything that's American-made, and they've grown up thinking motorized things from Japan, be it cars or motorcycles, are the ones to own.
The ones who should be concerned about this are the giant brains at the Mo-Co. Sooner or later, and sooner would be better, they're going to have to find a way to appeal to these generations. But that's not our problem, is it,
I built my first Shovelhead in1980 when I was 22, back then everyone was in their 20's or early 30's. Maybe a few old hands but most of the people I knew were in their 20's. You could buy a decent running Sporty for $1500 and a beat up Pan or Flattie for $2500 or so. A good stock Shovelhead a couple of years old was around $4000 and up, new ones were around $ 9000.
I bought a brand new 1979 lowrider in late 78 for $4,200, and so I know you coulda bought it at least as cheap in late 79. A brand new superglide in 1979 was about $3,600 to $3,800. At least in the Atlanta area.
Even so, $4,200 was quite a bit of money if you take inflation into consideration.
For example, $4,200 in 1978 has the same 'buying power' as $13,492 in 2006.
Harley-Davidson Fat Boy Becomes a Dark, Decepticon-Inspired Custom
Slideshow: Killer Custom's latest build relies on styling changes rather than performance upgrades, giving the cruiser an entirely different personality.
7 Surprising Harley-Davidson Products that Are Not Motorcycles
Slideshow: The bar-and-shield logo shows up on far more than motorcycles, some of the company's most unexpected products have nothing to do with riding.
Slideshow: From the troubled AMF years to modern misfires, these bikes earned reputations for reliability issues, questionable engineering, or disappointing performance.
Crazy Bunderbike Build Looks Amazing, But Is It Impossible to Ride?
Slideshow: The Swiss custom shop has taken a Harley Softail and stretched it into something so long and low that it looks closer to a rolling sculpture than a conventional motorcycle.
Engraved Rebellion: Inside Bundnerbike's Glam Rock II
Slideshow: A standard cruiser becomes an intricate metal canvas in the hands of a Swiss custom house known for pushing Harley-Davidson platforms far beyond their factory brief.