Stealership mark up
Cruiser
Joined: Oct 2007
Posts: 138
Likes: 0
From:
RE: Stealership mark up
I saw a dealer book(real quick look--they left it open on a desk-noticed it when I walked by to look at bikes). Only one I got a good look at was retail $23,270 and the second figure was $18,616. So take 20% off the MSRP. Don't know if that included freight or not.
Cruiser
Joined: Dec 2007
Posts: 190
Likes: 0
From: Northern Colorado
RE: Stealership mark up
I bought a 2008 Peace Officer Edition Ultra. List price is $20,883. I paid $17,900 for it from a dealer. You know they made a profit on it. I'm guessing his cost had to be around $16,000 to $17,000 for the bike.
Cruiser
Joined: Dec 2006
Posts: 178
Likes: 0
From: Central Valley CA
RE: Stealership mark up
I got a peek at the motorclothes book a couple of years ago when ordering a new jacket for the wife, list price was $399 dealre cost was $200.00. I know they have overhead and have to make a profic but this was over the top.
Banned
Joined: Jun 2007
Posts: 7,292
Likes: 13
From: Sacramento California!!!
RE: Stealership mark up
Clothes normally have a mark up of 80% or more.
Parts are usually around 40-60%
The bikes themselves, not much, 10 % if they are lucky.
But remember, the dealership has bills to pay also, so don't be expecting them to give you stuff at costs.
Parts are usually around 40-60%
The bikes themselves, not much, 10 % if they are lucky.
But remember, the dealership has bills to pay also, so don't be expecting them to give you stuff at costs.
Road Warrior
Joined: Apr 2007
Posts: 1,952
Likes: 15
From: Senoia, Ga., by way of Miami, Fl..
RE: Stealership mark up
They are in the bussiness to make money, but $35 for a "T" shirt?? Its about $30 profit... $25-30 for a hat, again, cant cost more than $5..... Thats how they afford to build new stores the size of car delaers.. I'd expect the bike proffit and service to be the gravy, operations are most likely paid for with the clothes and parts..
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Road Captain
Joined: Feb 2008
Posts: 588
Likes: 1
From: Burleson, Tx.
RE: Stealership mark up
Depends on which bike. As for clothes I don't know but most do have sales in early jan. when you can get 30%-75% off on alot of "last years junk".
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Outstanding HDF Member
Joined: Jun 2005
Posts: 3,238
Likes: 0
From: Desmoines, Iowa
RE: Stealership mark up
i dont what percent. but bikes are pretty close no matter where you go.and the clothes you can always get deals on them.and some stuff you wont untill they find out they are not moving out the door.