HD dealer TV commercial
Road Master
Joined: Apr 2007
Posts: 949
Likes: 1
From: Pacific Northwest
The only bad part would be if they claim to be slashing prices, and they really are not. That would be an immediate loss of trust. Get the message out, maybe in questionable taste, but you'd better deliver or you'll find noone that believes you again. Slashing prices means selling at just above cost, waiving set-up charges, and hoping you make it up in service and parts.
Elite HDF Member
Joined: Dec 2008
Posts: 3,947
Likes: 1
From: Little Apple, Iowa, U.S.S.A.
Would you go to this dealer after seeing this commercial or would you go elsewhere? It seems they are trying any gimmick they can to get sales. Would a commercial like this entice you to spend money at this dealership?
Apparently the commercial started running this past Sunday.
http://www.youtube.com/watch?v=8AntTr8_u6A
Apparently the commercial started running this past Sunday.
http://www.youtube.com/watch?v=8AntTr8_u6A
Club Member
Joined: Oct 2007
Posts: 30,914
Likes: 16
From: Springfield, Ohio
"More bikes than Illinois has crooked politicians" 
I've worked in advertising (producing commercials specifically), and this one does work.
You are talking about it, and you will remember it. That's the main goal of any commercial.
I've worked in advertising (producing commercials specifically), and this one does work.
You are talking about it, and you will remember it. That's the main goal of any commercial.
Ultimate HDF Member
Joined: Dec 2007
Posts: 8,642
Likes: 6
From: Forest Lake, Mn
It's a parody of the ol' car salesman comms.
And IT worked, we're all commenting on it.
In fact, it worked so good, someone decided to post it on an HD forum website, and expose it even more.
I'd say it's a go, even tho a bit 'cheesy' by most standards, nowadays.
And IT worked, we're all commenting on it.
In fact, it worked so good, someone decided to post it on an HD forum website, and expose it even more.
I'd say it's a go, even tho a bit 'cheesy' by most standards, nowadays.
Road Master
Joined: Jan 2009
Posts: 909
Likes: 1
From: Los Angeles, CA
I don't know, I think that I could give two craps about how they want customers to view their dealership. Bottom line is that I wouldn't give my best friend the money if I didn't like the price or product I was buying. I could easily give it to someone I see as a total idiot jackhole so long as I am happy with what I am going home with and the price I paid for it.
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Outstanding HDF Member
Joined: Mar 2008
Posts: 2,666
Likes: 1
From: East TN
