used bike pricing at dealers ? ? ?
Road Warrior
Joined: Sep 2011
Posts: 1,311
Likes: 1
From: -
It's all good. If they keep the price so outrageously high, it will help our bikes keep their value over time. Hopefully.
But I understand the dealer logic. They need to meet a certain new bikes sales budget imposed by the MoCo, so they price their used bikes high to push a buyer towards new bikes. When the budget is reached, and the riding eason at his peak, less new bikes available, and the dealer can ship out the overinflated used-bikes. Win-win. It proves that a Harley bike is an investment.... if you are a dealer. If you are instead a savvy buyer, buy used 3000 miles bike in October from people that bought it new in March the same year and didn't like the Harley thing. Saves you a grand+set up+first service, for a bike that is , in fact, still new.
But I understand the dealer logic. They need to meet a certain new bikes sales budget imposed by the MoCo, so they price their used bikes high to push a buyer towards new bikes. When the budget is reached, and the riding eason at his peak, less new bikes available, and the dealer can ship out the overinflated used-bikes. Win-win. It proves that a Harley bike is an investment.... if you are a dealer. If you are instead a savvy buyer, buy used 3000 miles bike in October from people that bought it new in March the same year and didn't like the Harley thing. Saves you a grand+set up+first service, for a bike that is , in fact, still new.
Seasoned HDF Member
Joined: Dec 2006
Posts: 9,913
Likes: 4,659
From: West Texas Sandhills
I was in one of the Austin area HD dealers last week and they had a 2005 Wide Glide priced at $13K. Hell, I paid 5K less than that 2 years ago for an 05 Softail. Some fool and his money will soon part.
Road Warrior
Joined: Nov 2007
Posts: 1,285
Likes: 0
From: Olympia Wa.
sad news is that the poor boy that traded it in probably only got 13 grand tops for trade. Used bikes are a HOT comodity for dealerships right now. Their profit margin is set at a minimum of 5 grand per bike. If you think I'm fibbing, trade in your bike and see what they sell it for!
Road Warrior
Joined: Apr 2011
Posts: 1,905
Likes: 66
From: Hartford, AL
BTW-stopped in a dealer like you did recently and kicked around the used bikes. Imagine my horroe when I saw a GOLDWING parked in amongst the ElectraGlides! I tortured the saleman on that one for a while. Poor guy finally had to "go on break". I felt bad about it, just a little. Wasn't his decision to put it there. (:
BTW-stopped in a dealer like you did recently and kicked around the used bikes. Imagine my horroe when I saw a GOLDWING parked in amongst the ElectraGlides! I tortured the saleman on that one for a while. Poor guy finally had to "go on break". I felt bad about it, just a little. Wasn't his decision to put it there. (:
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Outstanding HDF Member
Joined: Aug 2007
Posts: 2,874
Likes: 8
From: Earth
i was at a dealer yesterday picking up some parts..so i wandered over to the used bike area just to browse (always interesting to see what guys have done to there bikes) so they had a few street glides..a 2010 and a 2011..... so i check the tag on the 2011 it was vivid black and STOCK..i mean so stock i'd bet it was a rental bike. the 2011 had 7,000 miles on it and the price? ? ? ? $19,999
I thought, wait a minute...what does that cost new again...so i walked over to the NEW bike area and guess what $19,499 thats $500 less then the 2011 used? of corse there is freight and prep but ????
I thought, wait a minute...what does that cost new again...so i walked over to the NEW bike area and guess what $19,499 thats $500 less then the 2011 used? of corse there is freight and prep but ????