Erik Sherman, Author at Harley Davidson Forums - Page 2 of 10

Harley-Davidson Confirms Imminent Layoffs After ‘Challenging Year’

Harley-Davidson Confirms Imminent Layoffs After ‘Challenging Year’

A Harley-Davidson spokesperson signaled ‘headcount reductions’ as the brand and its boss look to make course corrections The news out of Milwaukee isn’t great as of late, and it doesn’t seem to be getting much better. Just days after Harley-Davidson CEO Artie Starrs said he was “confident there’s a clear path to put Harley-Davidson back […] More »

By: | February 27, 2026


Custom Harley-Davidson Breakout Is a Fat-Tire ‘Speed Freak’

A custom Harley-Davidson Breakout from Switzerland's Bündnerbike.

Bündnerbike took a Harley-Davidson Breakout and turned it into a custom freak on the streets. Bündnerbike doesn’t do subtlety or understated-ness. A fleeting glance at any of the Swiss motorcycle group’s work reveals sinister, fully custom approaches to popular Harley-Davidson cruisers and baggers. More often than not, the Bündnerbike builds are of a darker color […] More »

By: | February 5, 2026



Ford CEO Jim Farley on Harley-Davidson: ‘They Can’t Live in the Past’

Ford Motor Company CEO Jim Farley issues a stern warning for Harley-Davidson.

Ford CEO Jim Farley told an Argentinian newspaper that Harley-Davidson ‘can’t stay the same’ Ford Motor Company CEO Jim Farley had some ominous words for American motorcycle builder Harley-Davidson recently. In an interview with an Argentinian newspaper, Farley referenced Harley-Davidson when talking about the need to change and grow with the times.  “I think Harley […] More »

By: | December 31, 2025


Think the Harley-Davidson FXR Is Irrelevant? Jam City Cycles Says ‘Think Again.’

Two Harley-Davidson FXR motorcycles courtesy of Jam City Cycles and Hot Bike Magazine.

Jam City Cycles’ custom Harley-Davidson FXR motorcycles tell a story of building to the beat of your own drum. Jam City Cycles knows Harley-Davidson accessories. Saddlebags, seats, suspension, handlebar accoutrements. Yep, they’ve got it for new Softails, baggers, and Sportsters. But that doesn’t mean the Los Angeles sticks to the new stuff. In fact, Jose […] More »

By: | December 31, 2025


The Harley-Davidson Cruiser Motorcycle That Just About Can Do It All

2025 Location Photography - FXLRS Low Rider S. CONFIDENTIAL & EMBARGOED UNTIL JAN 23, 2025 AT 5PM CST

The Harley-Davidson Low Rider S marries comfort, thrust, and spirited rideability in one cruiser motorcycle. The Harley-Davidson Low Rider S survived the transition from Dyna to Softail. And sport cruiser fans will be glad that it did. The formula? Rather than settling for being another lazy straight-line cruiser motorcycle, the Harley-Davidson Low Rider S adopts […] More »

By: | December 16, 2025