Looks like another win for America, and perhaps more jobs in York & Wisconsin.



Harley-Davidson, Inc. announced Tuesday that it is returning production of its Revolution Max platform for North America to United States facilities as part of the company’s “Back to the Bricks” strategy.

The move will bring machining, powertrain assembly, painting, and final vehicle assembly work for models including the Pan America, Sportster S, and Nightster back to the company’s plants in York, Pennsylvania, and Wisconsin.

Harley-Davidson expects to complete the transition ahead of the 2028 Model Year production in 2027. The company projects it will manufacture more than 100,000 motorcycles out of its York facility in 2027.

The announcement comes weeks after Harley-Davidson unveiled its “Back to the Bricks” strategic plan in early May. The plan aims to restore performance, drive profitable growth, and emphasize American manufacturing, dealer networks, and core motorcycle culture.


In its official release, Harley-Davidson stated the following:
“For more than a century, Harley-Davidson has invested in American manufacturing, skilled workers, and the communities that build our motorcycles. Today, we’re proud to announce another step forward by bringing production of the Revolution Max platform for North America—including Pan America, Sportster S, and Nightster models—back to the United States. This move returns machining, powertrain assembly, painting, and final vehicle assembly work to our facilities in Pennsylvania and Wisconsin, supporting dozens of additional American manufacturing and union jobs.”



The company linked the decision to broader policy and trade shifts:
“The Trump Administration’s changes to U.S. trade policy, combined with shifts in the global trade environment, have created new opportunities for companies to invest in domestic manufacturing. For Harley-Davidson under our new CEO Artie Starrs, this means we are able to lean even further into our American manufacturing footprint and build more motorcycles here at home.”


https://finance.yahoo.com/sectors/te...190038250.html

 

A good move and a step in the right direction. I love the Rev Max bikes but i know many will not give them a chance due to the overseas production. That goes for dealers too. Harley messed up by breaking a promise and its about time they righted this wrong. That said, people ive spoke about the overseas produced rev max bikes say that the build quality is exellent.. perhaps better than the US made ones.

 

eeyeahbutt, Robbie Starbuck sez....



KTF

 

Bringing a dead line up back to the US does not solve the underlying problem that the motor and cooling solution are butt ugly and even Harley knows it as they always picture the bike from its right side.

Bitching over where the bikes is made is just hilarious misguided bigotry but sadly par for the course with too many of this company's customers. Look how many parts are not US made, are they going to change that too? Harley can only claim US assembled as a fourth if not more of the parts are made elsewhere and for good reason.

 

Wow.

First almost all bike pics are taken from right. It just seems common since it's leaning left

Myself since I work and I live in America for selfish reasons am glad they are being built in US. Sad you are not

 

For the Nightster I have seen a third party cover. I doubt it would be that hard for the MoCo to make covers themselves.

 

What I like is from this strategic investment is that the revmax platforms seem to be staying. Big win for Harleys future. They can work on cosmetics and revamp styling. Harley needed something that not only kept up performance in these segments, but something that leads. It’s extremely good for the 20-30 something year old potential buyers. These guys hate the lack of performance in the old guard bikes. Big step in insuring we’ll meet emission in the years that are coming. Big win. Speaks volumes about their vision and foresight for the future growth and attracting buyers who previously would not even consider Harley Davidson.

Believe me Harley is no longer the laughing stock embarrassment it once was among the young crowd who bought Triumph, Rebels and other Sport / Sport cruisers. These revmax bikes are now starting to be considered by this demographic. The years and years of poor performance stigma is slowly fading as these guys talk about Harley as now being a contender. I know first hand of three friends in their early 30’s who hated Harley and now have sold their Yamaha’s, Honda’s and others and now own and love the Revmax bikes. It’s taken time for it to get traction.. but the competition is starting to fear the revmax platform and the piece of market it’s starting to grab.

Let’s be honest if we are a hater.. it is prettier than the Honda Rebel.. and it out performs it
It’s faster and handles every bit as well as the Bonneville or even Thruxton’s.

Look at the market share of these two bikes in the sport cruiser classes. Imagine 1/3 of that market shares becoming Harley. This is a good demographic to gain, future buyers that would not have considered Harley before. And later in life they will consider Touring..

 

I am all for liquid. But you don't think these big inch M8s are enough for most people buying a Harley? I have not rode one.

 

Good news. Now all they have to do is sell them. I don't think they aren't selling because they're made in Thailand. They might sell a few more now because they'll be made in the US. They need more model variations for this engine. Buyers are locked in to two styles. I don't count the Sportster S, that bike is a joke for no one. They need more selections to bring in the masses.

 

[QUOTE=ChrisHo;22293782]Bringing a dead line up back to the US does not solve the underlying problem that the motor and cooling solution are butt ugly and even Harley knows it as they always picture the bike from its right side.

Bitching over where the bikes is made is just hilarious misguided bigotry but sadly par for the course with too many of this company's customers. /QUOTE]

Well, then sign me up for those things you just called many of us.
Myself - I will not buy a Triumph made in anywhere other than England. I will not buy a Harley Davidson made anywhere other than the United States. I will not buy any of the Japan named bikes made in India or Brazil or any other crap hole country. It's just how I am. I I didn't think so, but if you say so - but I guess I fit your label.

I believe it is a good move for HD and am glad to see the new man at the Helm taking some actions to try and get things rolling. A+.