Harley-Davidson Financial Services Expands Overseas
As we’ve covered before, Harley-Davidson is making big bets on foreign markets to not only makeup for domestic woes it’s currently suffering, but also to maintain itself afloat as a whole.
According to the, Economic Times of India, Harley’s subsidiary company in the emerging market has been hard at work negotiating with local banks to bring Harley-Davidson Financial Services to India. It’s no secret that said countries and even continents are basically brand-new when it comes to financial services, as credit lines for small or large purchases have been basically little to none existent for decades.
Due to a strong economy overseas, and the middle class growing at staggering rates, companies like Harley and others look to cash in and jump into the middle-class shopping frenzy. After all, India represents a strong market for all vehicle manufacturers, but Harley-Davidson also has a very strong brand following there and in surrounding countries. Just like they do elsewhere…
“By this calendar year, we will be launching our financial services. It will be known as Harley Davidson Financial Services. Of our total sales, 50-60 per cent of bikes go out through finances. So, it is a huge number. We want to offer customised loans to people so that they can buy our products at their convenience,” Harley-Davidson India Managing Director Vikram Pawah told PTI.
Having a strong overseas presence is key to managing a successful company the size of H-D., so we can only wish them the best in their foreign endeavors!
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