You see that fella above? That right there is Sturgis, giant buffalo adornments, flowing white hair, straw hat, and all.

The age old question; should you, or should you not wear a helmet.

The 76th Annual Sturgis Motorcycle Rally has officially come to a close, and while we don’t have any official figures on visitor attendance, businesses and other local authorities have reported figures in the 350,000 and 400,000 people total.

Just because today marks the halfway point of the 2016 Sturgis rally, it doesn’t mean the fun is nearly over. In fact, most hardcore party goers are just getting started!

After record-breaking crowds from last year’s 75th anniversary rally, bikers that made the holy pilgrimage in 2016 expect a less crazy and crowded scene.

Roland Sands crashed the new Indian FTR750 during its on-stage unveiling in Sturgis.

If you’ve ever desired to hang out with YouTube celebrities, Boz Bros., and you’re attending the 2016 Sturgis rally; you’re in luck.