When you click on links to various merchants on this site and make a purchase, this can result in this site earning a commission. Affiliate programs and affiliations include, but are not limited to, the eBay Partner Network.
Be honest and know and understand the product you're selling. And if you don't know an answer to a question, SAY SO! Nothing pizzes me off more than when someone tries to BS you with an answer and you KNOW he doesn't know what he's talking about. All this does is kill your cedibility from the moment on. Nothing wrong with saying, "Hmmm....I'm not reallysure, but let me find out". This will garner you a lot of respect.
Read every road test in all the cycle magazines, all brands. Know and understand the add ons available for each motorcycle. Read all the available brochures about the motorcycles you are selling. In your spare time read the service manuals. I have found only one motorcycle shop where I don't know more about the bikes than the salesmen and that is Eurosports Cycle in Fort Worth. Know the bikes your are selling and know the competition.
I worked several years in the Auto/Truck Dealer business. I was very successful, I gave no BS, I said "I don't know, but I will find out". treat your customer like you were the one buying. Never get into bashing your competition.
I also left several dealers because of the BS they gave out! My customers followed me.
All five of the items on your list so far are GREAT, tim.
I would only add that you MUST know your products.
I've spoken to more than one sales person (car and motorcycle) and found that I know more about the vehicle he/she is trying to sell me than they do.
This is annoying.
I don't expect that you should know everything about ALL makes of motorcycle.
nor do I expect that you know everything about older Harley models.
BUT, I DO expect you to knoweverything that I can learn off the H-D website about the CURRENT YEAR'SH-D makes/models AND THEN SOME.
HONESTY ! NO BULLSH*T call a spade a spade and when a customer is looking for a certain type of bike with certain specs, try like hell to find that bike.
I'll second that. We went out thursday, looking for an '07 heritage for the girlfriend - really wanted black cherry but color was negotiable. Stopped at the dealer I bought my last one from and they claimed they might be able to try and find one, but instead here's an '05 deluxe for $3K more. Only 17k miles.
Walked out, drove across town to another dealer and what do you know - we're picking up an '07 black cherry heritage tonight... Dealer swap from 600 miles away. They even through in the alarm and upgraded wheels since it had 'em and she didn't want 'em.
Be honest with the customer. Don't just say something to have an answer.
Get to know your parts people. They can help you with a sale because they SHOULD know what accessories will fit and can find how much they cost. (PS a few treats for the parts guys go a long way to getting help for your customers.)
Develope a good working relationship with the shop. They help get the add ons installed. The service managers attitude towards you goes a long way in getting your customers taken care of. Use that relationship after the sale to help your customers. (See the above PS about treats for the parts guys - works in the shop too.)
Study the accessory catalogues. Know what is available for the bike a customer wants. He lp him find the accessories or have a good parts guy behind you to help.
Look - you are suddenly a part of a team to TAKE CARE OF THECUSTOMER'S WANTS AND NEEDS
7 Surprising Harley-Davidson Products that Are Not Motorcycles
Slideshow: The bar-and-shield logo shows up on far more than motorcycles, some of the company's most unexpected products have nothing to do with riding.
Slideshow: From the troubled AMF years to modern misfires, these bikes earned reputations for reliability issues, questionable engineering, or disappointing performance.
Crazy Bunderbike Build Looks Amazing, But Is It Impossible to Ride?
Slideshow: The Swiss custom shop has taken a Harley Softail and stretched it into something so long and low that it looks closer to a rolling sculpture than a conventional motorcycle.
Engraved Rebellion: Inside Bundnerbike's Glam Rock II
Slideshow: A standard cruiser becomes an intricate metal canvas in the hands of a Swiss custom house known for pushing Harley-Davidson platforms far beyond their factory brief.
Slideshow: Harley-Davidson's challenges aren't abstract; they show up in dropping shipments, shrinking dealer traffic, and strategic decisions that aren't yet translating into growth.