Earnings
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Tourer
Joined: Sep 2012
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From: CA
Earnings
Sales continue to drop. Closing Kansas City plant. Electric bikes in 18 months. Aging Baby Boomers are no more. Younger types do not want Harley's. Not much to hang one's hat on here I'm sorry to say. HD is finally claiming "uncle." Not good.
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Jan 30, 2018, 11:29 AM
Stellar HDF Member
Joined: Jul 2017
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From: Jackson, OH
GM closed numerous plants, laid off thousands, fired hundreds of execs, sold associated brands, eliminated models, closed dealerships and drastically cut production. They responded to declining market conditions along with their own corporate problems. It wasn't the end of the brand. It was the beginning of a philosophy toward running lean and rebuilding the brand.
Harley-Davidson is not an auto manufacturer, but they are subject to market forces which affect sales and revenue. I don't believe the company is threatened in any way, and there is no motorcycle company waiting in the wings to run over top of H-D for the American market. I'd rather see H-D downsize and be healthy versus the alternative.
Harley-Davidson is not an auto manufacturer, but they are subject to market forces which affect sales and revenue. I don't believe the company is threatened in any way, and there is no motorcycle company waiting in the wings to run over top of H-D for the American market. I'd rather see H-D downsize and be healthy versus the alternative.
Last edited by StoneTrekker; Jan 30, 2018 at 11:30 AM.
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From: Virginia
I think at this point I would be interested in hearing how the other bike makers are doing. Harley is a survivor they will make the changes necessary to continue selling bikes. I also think this slump was coming for a long time given that baby boomers are now retiring. Closing a plant while disappointing shows the corporate will make the changes it needs to. They have faced previous slumps and making it through this one may not be any different.
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From: Idaho
BMW has had six consecutive years of record sales. Triumph just posted the best US sales in their history. Indian sales continue to climb.
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Tourer
Joined: Sep 2012
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From: CA
Still be around? I'm sure they're not going away but if you look at a chart over the last 5+ years HD's numbers are falling off drastically.
BMW sales in the US are also not good. But worldwide they're actually up.
HD has had its day now it's time to deal with reality 101.... HD's are not in demand like they once were thanks to the Baby Boomers.
BMW sales in the US are also not good. But worldwide they're actually up.
HD has had its day now it's time to deal with reality 101.... HD's are not in demand like they once were thanks to the Baby Boomers.
Then there's the crowd of 20-30 year olds buying up FXR's, putting 124's in them and riding around popping wheelies. They may not help Harley in new bike sales but they love to break stuff.
Harley may be in a slump but the industry as a whole is doing fine.
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Stellar HDF Member
Joined: Jul 2017
Posts: 2,327
Likes: 2,404
From: Jackson, OH
GM closed numerous plants, laid off thousands, fired hundreds of execs, sold associated brands, eliminated models, closed dealerships and drastically cut production. They responded to declining market conditions along with their own corporate problems. It wasn't the end of the brand. It was the beginning of a philosophy toward running lean and rebuilding the brand.
Harley-Davidson is not an auto manufacturer, but they are subject to market forces which affect sales and revenue. I don't believe the company is threatened in any way, and there is no motorcycle company waiting in the wings to run over top of H-D for the American market. I'd rather see H-D downsize and be healthy versus the alternative.
Harley-Davidson is not an auto manufacturer, but they are subject to market forces which affect sales and revenue. I don't believe the company is threatened in any way, and there is no motorcycle company waiting in the wings to run over top of H-D for the American market. I'd rather see H-D downsize and be healthy versus the alternative.
Last edited by StoneTrekker; Jan 30, 2018 at 11:30 AM.
