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Old 01-30-2018, 09:49 AM
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Default Earnings

Sales continue to drop. Closing Kansas City plant. Electric bikes in 18 months. Aging Baby Boomers are no more. Younger types do not want Harley's. Not much to hang one's hat on here I'm sorry to say. HD is finally claiming "uncle." Not good.
 

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01-30-2018, 11:29 AM
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GM closed numerous plants, laid off thousands, fired hundreds of execs, sold associated brands, eliminated models, closed dealerships and drastically cut production. They responded to declining market conditions along with their own corporate problems. It wasn't the end of the brand. It was the beginning of a philosophy toward running lean and rebuilding the brand.


Harley-Davidson is not an auto manufacturer, but they are subject to market forces which affect sales and revenue. I don't believe the company is threatened in any way, and there is no motorcycle company waiting in the wings to run over top of H-D for the American market. I'd rather see H-D downsize and be healthy versus the alternative.
 

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Old 01-30-2018, 09:57 AM
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Changing times, that's for sure. I don't feel it's doom and gloom, but I think many luxury "recreational" brands are going to be feeling the same pain.
 
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Old 01-30-2018, 10:15 AM
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I think at this point I would be interested in hearing how the other bike makers are doing. Harley is a survivor they will make the changes necessary to continue selling bikes. I also think this slump was coming for a long time given that baby boomers are now retiring. Closing a plant while disappointing shows the corporate will make the changes it needs to. They have faced previous slumps and making it through this one may not be any different.
 
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Old 01-30-2018, 10:34 AM
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Is the sky falling again? I've been hearing the same rhetoric for 30 years. I think they'll still be around after all of us are gone.
 
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Old 01-30-2018, 11:07 AM
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Originally Posted by Mr.Softy
I think at this point I would be interested in hearing how the other bike makers are doing...
BMW has had six consecutive years of record sales. Triumph just posted the best US sales in their history. Indian sales continue to climb.
 
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Old 01-30-2018, 11:07 AM
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Still be around? I'm sure they're not going away but if you look at a chart over the last 5+ years HD's numbers are falling off drastically.

BMW sales in the US are also not good. But worldwide they're actually up.

HD has had its day now it's time to deal with reality 101.... HD's are not in demand like they once were thanks to the Baby Boomers.
 
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Old 01-30-2018, 11:13 AM
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Originally Posted by artsbest
Sales continue to drop. Closing Kansas City plant. Electric bikes in 18 months. Aging Baby Boomers are no more. Younger types do not want Harley's. Not much to hang one's hat on here I'm sorry to say. HD is finally claiming "uncle." Not good.
If I relied solely on Baby Boomers for my income I'd be in serious trouble. A good majority of my customers are Gen X or later. There are a lot of new young builders coming around as well.

Then there's the crowd of 20-30 year olds buying up FXR's, putting 124's in them and riding around popping wheelies. They may not help Harley in new bike sales but they love to break stuff.

Harley may be in a slump but the industry as a whole is doing fine.
 
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Old 01-30-2018, 11:17 AM
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Originally Posted by Mark@ Baker Drivetrain

Harley may be in a slump but the industry as a whole is doing fine.
Post of the day.
 
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Old 01-30-2018, 11:20 AM
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So this begs the question: when Gen x'ers, etc get to baby boomers age, will they want HD bikes?
 
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Old 01-30-2018, 11:29 AM
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GM closed numerous plants, laid off thousands, fired hundreds of execs, sold associated brands, eliminated models, closed dealerships and drastically cut production. They responded to declining market conditions along with their own corporate problems. It wasn't the end of the brand. It was the beginning of a philosophy toward running lean and rebuilding the brand.


Harley-Davidson is not an auto manufacturer, but they are subject to market forces which affect sales and revenue. I don't believe the company is threatened in any way, and there is no motorcycle company waiting in the wings to run over top of H-D for the American market. I'd rather see H-D downsize and be healthy versus the alternative.
 

Last edited by StoneTrekker; 01-30-2018 at 11:30 AM.
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