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Cams, heads, pipes, seats, bags, lights, mirrors, controls, tires, wheels, ignition, primary covers, derby covers, sissy bars, shocks, forks, tins...all of this is available, and purchased, by Sportster owners. Take a look at the Sportster in my signature and tell me again how Sportsters aren't modified.
Now, I will say that most Sportster owners are cheap and go for inexpensive parts so perhaps the MoCo is trying to get more of those modification dollars by letting you get those upgrades all up front. Could also be that many Sportster owners are new to motorcycles and that, by offering upgrades up front, they can capture more of their dollars early on before they realize there is a big third party aftermarket for Sportster upgrades.
I'm willing to bet the reason the MoCo chose the Sportster is because, number wise, they sell a ton of them. They sell just as many as any other "type" in the inventory...
Sportster 16,776
Custom 31,919
Touring 25,975
Custom is Dynas AND Softails combined...Touring is anything with bags on it from the factory. Considering the ecconomy and that the MoCo has been targeting younger buyer and cheaper price points with the new models that are coming out (the most expensive Softail, the Rocker, being replaced with the least expensive Softail, the Darkline) this decision seems to keep right in line with what they are trying to accomplish.
Now, what I DON'T like about the program is that, as far as I can tell, you start with the base price of the bike then add the "options"...which means the MoCo makes even more money because all those take off parts you'd normally have doing this yourself they are not giving you "credit" for...so you're paying for part you're not getting. Maybe I saw that wrong and someone correct me if I did but if that's the case, I'll modify my own, thank you.
Last edited by Robotech; Mar 2, 2011 at 04:28 PM.
The Best of Harley-Davidson for Lifelong Riders
As you indicated it is not that they don't modify their vehicles but how many buy it with options on initial purchase or order a new Sportster... period. Most of the owners I know... including me... bought the base bike to get back in inexpensively... and bought off the floor. Therefore, I am really questioning how many Sportsters are Customer Ordered in the first place.
I would like to see them bundle some packages to reduce costs and save money while up-selling. You also have the advantage of not paying the labor charges when you have them do it after the purchase... and you don't have boxes of stock parts with no viable way of off loading them. I know my engine parts and exhaust are in boxes unopened in the basement.
Did you order your Sporster?
Last edited by SUPRPIG; Mar 2, 2011 at 06:15 PM. Reason: finish
Less techs. required to remove stuff and install ordered parts. Less jobs.
Possible increase entry cost to Harley ownership and increased revenue since more individuals would be enticed to spend money (finance more) for...custom.
Less stock parts on ebay.






