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Competition like this is going to make Harley's bike a hard sell to millennials.
Hubless rear wheel, 236 ft lbs of torque, 126-184 mile range and $28,000 price (in Europe)
Competition like this is going to make Harley's bike a hard sell to millennials.
Hubless rear wheel, 236 ft lbs of torque, 126-184 mile range and $28,000 price (in Europe)
Livewire appeals to the under 30 motorcyclist but comes delivered at a price only the 40 and over can afford. (Lose!)
Im sure their going to sell a few , but not in the volumes they need to recover their cough cough R&D costs of where to put the batteries, handle bars, wheels and stuff.
It must be a real shock to HDs ego that quite a few of their new products suck and are grossly over priced.
The way I see it, LW is a halo product, while HD builts out a cheaper electric bike portfolio. I really don't envy their predicament right now, they are the victim of their own success with the core market, as we all age out...I'm not tied to one brand or even one type of bike, as I still go to the track on a sportbike in my late 40s, but I always have to have a Harley in my garage. They are special, and I hope in 5-10-15 years, there will be a killer electric bike that recaptures that spirit.
That looks like crap, Id rather have a 50cc gas powered scooter.
You are really not the target audience, so why not let the new generations decide. Putting down everything that's not an air-cooled V-Twin has been as much to blame for HDs decline as their own success. Just look at the V-Rod, and the potential for new buyers was squandered because of the reception by the core HD crowd.
7 Surprising Harley-Davidson Products that Are Not Motorcycles
Slideshow: The bar-and-shield logo shows up on far more than motorcycles, some of the company's most unexpected products have nothing to do with riding.
Slideshow: From the troubled AMF years to modern misfires, these bikes earned reputations for reliability issues, questionable engineering, or disappointing performance.
Crazy Bunderbike Build Looks Amazing, But Is It Impossible to Ride?
Slideshow: The Swiss custom shop has taken a Harley Softail and stretched it into something so long and low that it looks closer to a rolling sculpture than a conventional motorcycle.
Engraved Rebellion: Inside Bundnerbike's Glam Rock II
Slideshow: A standard cruiser becomes an intricate metal canvas in the hands of a Swiss custom house known for pushing Harley-Davidson platforms far beyond their factory brief.
Slideshow: Harley-Davidson's challenges aren't abstract; they show up in dropping shipments, shrinking dealer traffic, and strategic decisions that aren't yet translating into growth.