LiveWire HD releasing another electric bike.
So yea in early July.
I'd love to see a whole new bike, don't get me wrong. I'm just saying that I doubt that's what this is.
I need to do some exercise so I'm hoping option 2 is the go.
I need to do some exercise so I'm hoping option 2 is the go.
And I am right there with you, I think a Harley-branded LiveWire, only offered for one year, and especially a First Strike edition, has the potential to be a collector's classic.
And I am right there with you, I think a Harley-branded LiveWire, only offered for one year, and especially a First Strike edition, has the potential to be a collector's classic.
So maybe this whole spinoff is a form of cost cutting. If LiveWire bikes were sold like Tesla's (over the web, no gigantic palatial dealership needing their cut, etc) then maybe that's a way to get the price down. And they couldn't do that as Harley... So now they're spinning off and rebranding the whole thing as a different company.
I expect that you'll see direct-to-dealer incentives to get the remaining stock of Harley LiveWires moved off the dealership floors. They had a $2,500 incentive last December, plus a promotion that gave you $2,000 on any motorcycle you traded in, running or not. So they've already given significant discounts, and I would imagine the discounts will get bigger as the launch of the new LiveWire company draws nearer.
I think the LiveWire is brilliant, but as far as Harley dealers are concerned it's a lame duck, no new Harley-branded LiveWire bikes are coming, so they need to clear them out ASAP.
So I expect the new LiveWire company to announce a 2021 model of the current bike, with no Harley badging, and a little less top speed and a little more range. Sold over the Internet, maybe delivered to a Harley dealership for pickup? And a substantial price cut. Maybe $22,995 or something, but I am thinking they may go all the way to $19,995.
And then, simultaneously, I expect they will showcase/announce future bikes that they're working on, likely including the middleweight and the scooter thing they've shown before. A family of bikes, but under the LiveWire name.
And who knows, maybe there will be some sort of service agreement, where warranty work is done at the Harley dealerships, which might be mutually beneficial; the LW company still gets the advantage of a massive service network, the dealers are already trained to fix em, and the dealership gets a flow of well-heeled customers coming in.
Anyway, that's my long-winded guess as to how this will play out.
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