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I understand not undercutting. Actually, b/c of KY laws, the distilleries have to send the product to the distributors and the distributors have to send it back the the distilleries. For example though: Elijah Craig Barrel Proof is $50 almost everywhere but $65 at the gift shop. Not too bad, but there is no reason they couldn't sell it at the same $50. Elijah Craig 18 was $60 everywhere but a $100 at the gift shop. A recent special bottling effectively got split in half. Half went to a website who sold it for about $60 a bottle. HH sold it for $250 a bottle. They sell a Evan Williams 23 for $500 that can otherwise only be bought overseas and overseas it can be bought for $250.
I don't think many of the premiums are made in smaller bottles at all. Wild Turkey Rare Bread is the only one I can think of. Would be cool though, I'd definitely collect every bottle I could in containers that small. Last I heard the HH gift shop had a Evan Williams Barrel Proof is a special miniature container that would have been a cool pickup. Might've been bigger than miniature. Might have been 375ml. The one downtown had the same stoneware jug in regular 750ml size for a $100. I'd buy one for as musc as $75 but I think $100 is too much. Like, I said. gift shop over prices.
Did the trail in 2006. Smaller then. Best visit: Maker's Mark, Heaven Hill. Worst: Jim Beam. Found the prices in the JB gift shop to be far higher than local retail. Thanks to the previous post, I now know why. Beautiful country, friendly people. Well worth it.
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