Touring Models Road King, Road King Custom, Road King Classic, Road Glide, Street Glide, Electra Glide, Electra Glide Classic, and Electra Glide Ultra Classic bikes.
Sponsored by:
Sponsored by:

Pricing Discounts on 08s?

Thread Tools
 
Search this Thread
 
Old Jun 26, 2008 | 11:15 AM
  #21  
de1buzz's Avatar
de1buzz
6th Gear
Joined: Aug 2007
Posts: 14
Likes: 0
Default RE: Pricing Discounts on 08s?

Last September the 08's were coming in and the dealer had&nbsp\\;a few&nbsp\\;07's left. Road king in black cherry. They went 1000 off msrp didn't charge for the paint, threw in security and did my first service. Look good to me so I went for it. Never even&nbsp\\;looked around. Once I bought it there was only two other bikes on the floor. Just the other day I was kicking around the idea of trading and they were willing to deal. This is northwest Ohio and there is plenty of dealers. Its funny how one dealer will deal and the next marks them up.
 
Reply
Old Jun 26, 2008 | 11:21 AM
  #22  
charlesk's Avatar
charlesk
Thread Starter
|
Advanced
Joined: Jun 2005
Posts: 80
Likes: 0
From:
Default RE: Pricing Discounts on 08s?

buzz -

Are you dealing with Hale's Harley-Davidson/Buell in Mansfield, OH. Just curious as I live in WA and order all my accessories from them. They give me 20% almost all accessories and have been very responsive when I needed to make a return or exchange.

Chuck
 
Reply
Old Jun 26, 2008 | 12:42 PM
  #23  
wbogley's Avatar
wbogley
Outstanding HDF Member
Joined: Sep 2006
Posts: 2,371
Likes: 11
From:
Default RE: Pricing Discounts on 08s?

ORIGINAL: charlesk

So, does anyone know how much margin a dealer makes at MSRP? I'm not trying to beat them down to the point where they make nothing, just a fair price.

&nbsp\\;
I know they make a good amount of margin on the bikes, but&nbsp\\; I know a guy that was interested in opening a HD&nbsp\\;dealership.&nbsp\\; He said HD corp wanted a&nbsp\\;$13,000,000 fee&nbsp\\;from him to become a dealer.&nbsp\\; He would have to pay the fee, buy the land, build the dealership, finance the inventory and so on...&nbsp\\; Many dealers really need to sell at MSRP to cover the cost of running the dealership.&nbsp\\; If they&nbsp\\; give bikes away under sticker all the time, they will be out of business.
 
Reply
Old Jun 26, 2008 | 01:31 PM
  #24  
rochkes's Avatar
rochkes
Elite HDF Member
Joined: Jan 2008
Posts: 4,351
Likes: 461
From: Illinois
Default RE: Pricing Discounts on 08s?

Do you really mean 13 million dollars to Harley? or was that a typo?
&nbsp\\;
&nbsp\\;
Dennis
 
Reply
Old Jun 26, 2008 | 01:50 PM
  #25  
charlesk's Avatar
charlesk
Thread Starter
|
Advanced
Joined: Jun 2005
Posts: 80
Likes: 0
From:
Default RE: Pricing Discounts on 08s?

Looking at HD finical report, they do have a line item for FY 07 of $1.4B - income from operations. I guess that could come from $13M dealership fees. Never would have guessed.
 
Reply
Old Jun 26, 2008 | 01:50 PM
  #26  
wbogley's Avatar
wbogley
Outstanding HDF Member
Joined: Sep 2006
Posts: 2,371
Likes: 11
From:
Default RE: Pricing Discounts on 08s?

ORIGINAL: rochkes

Do you really mean 13 million dollars to Harley? or was that a typo?
&nbsp\\;\\\\\\;
&nbsp\\;\\\\\\;
Dennis
&nbsp\\;
Yes, I mean $13 million dollar royalty fee to open a new offical&nbsp\\;Harley dealership.&nbsp\\; I am guessing the&nbsp\\;owner finances the fee over a long time but&nbsp\\;my point was you have to sell a bunch of bikes at msrp and service every month just to break even.
 
Reply
Old Jun 26, 2008 | 03:33 PM
  #27  
gforceman2's Avatar
gforceman2
Cruiser
Joined: Jul 2006
Posts: 156
Likes: 0
From:
Default RE: Pricing Discounts on 08s?

Im guessing the 13M is what a prospective owners net worth must equal to "qualify for ownership".&nbsp\\; No one would put up 13M for the "privelidge" and then have to buy primo land, build a shiny new facility, floor plan 100 new bikes, parts, accessories, clothing, labor, overhead.....etc etc.&nbsp\\; You could charge 30% over msrp and never make it like that!!&nbsp\\;
 
Reply
Old Jun 26, 2008 | 03:47 PM
  #28  
wbogley's Avatar
wbogley
Outstanding HDF Member
Joined: Sep 2006
Posts: 2,371
Likes: 11
From:
Default RE: Pricing Discounts on 08s?

ORIGINAL: gforceman2

Im guessing the 13M is what a prospective owners net worth must equal to "qualify for ownership".&nbsp\\;\\\\\\; No one would put up 13M for the "privelidge" and then have to buy primo land, build a shiny new facility, floor plan 100 new bikes, parts, accessories, clothing, labor, overhead.....etc etc.&nbsp\\;\\\\\\; You could charge 30% over msrp and never make it like that!!&nbsp\\;\\\\\\;
&nbsp\\;
Sorry about that, I think you are correct.&nbsp\\;I misunderstood what he was saying.
 
Reply
HD Forum Stories

The Best of Harley-Davidson for Lifelong Riders

story-0

7 Times Harley-Davidson Chucked Tradition Out the Window

 Verdad Gallardo
story-1

7 Surprising Harley-Davidson Products that Are Not Motorcycles

 Verdad Gallardo
story-2

8 Best Harley-Davidson Motorcycles Ever

 Pouria Savadkouei
story-3

10 Worst Harley-Davidson Motorcycles Ever

 Pouria Savadkouei
story-4

Killer Custom's Jail Break Is The Breakout That Refused to Blend In

 Verdad Gallardo
story-5

Crazy Bunderbike Build Looks Amazing, But Is It Impossible to Ride?

 Verdad Gallardo
story-6

Harley-Davidson Reveals Super Cool Cafe Racer Concept

 Verdad Gallardo
story-7

Engraved Rebellion: Inside Bundnerbike's Glam Rock II

 Verdad Gallardo
story-8

10 Motorcycles You Should Never Buy

 Joe Kucinski
story-9

10 Things Harley-Davidson Needs to Fix in 2026

 Verdad Gallardo
Related Topics
Thread
Thread Starter
Forum
Replies
Last Post
RedRider0151
Touring Models
21
Sep 11, 2018 08:01 AM
bensonjv
Screamin Eagle CVO Models
34
Mar 5, 2018 03:50 PM
SOCALHD
Screamin Eagle CVO Models
2
Sep 25, 2014 05:27 AM
teegunn
Softail Models
25
May 18, 2013 12:14 PM
firefighter156
General Harley Davidson Chat
5
Aug 19, 2012 10:45 PM




All times are GMT -5. The time now is 07:18 AM.

story-0
7 Times Harley-Davidson Chucked Tradition Out the Window

Slideshow: Harley-Davidson built its reputation on nostalgia, but every so often, the company took a hard left turn into the future.

By Verdad Gallardo | 2026-05-20 11:18:19


VIEW MORE
story-1
7 Surprising Harley-Davidson Products that Are Not Motorcycles

Slideshow: The bar-and-shield logo shows up on far more than motorcycles, some of the company's most unexpected products have nothing to do with riding.

By Verdad Gallardo | 2026-04-29 16:50:35


VIEW MORE
story-2
8 Best Harley-Davidson Motorcycles Ever

Slideshow: Not every Harley gets it right, but these are the ones that genuinely earned their reputation.

By Pouria Savadkouei | 2026-04-15 14:23:21


VIEW MORE
story-3
10 Worst Harley-Davidson Motorcycles Ever

Slideshow: From the troubled AMF years to modern misfires, these bikes earned reputations for reliability issues, questionable engineering, or disappointing performance.

By Pouria Savadkouei | 2026-04-01 20:01:09


VIEW MORE
story-4
Killer Custom's Jail Break Is The Breakout That Refused to Blend In

Slideshow: Killer Custom's "Jail Breaker" build focuses more on stance and visual aggression than mechanical overhaul.

By Verdad Gallardo | 2026-03-18 19:20:32


VIEW MORE
story-5
Crazy Bunderbike Build Looks Amazing, But Is It Impossible to Ride?

Slideshow: The Swiss custom shop has taken a Harley Softail and stretched it into something so long and low that it looks closer to a rolling sculpture than a conventional motorcycle.

By Verdad Gallardo | 2026-03-07 16:15:30


VIEW MORE
story-6
Harley-Davidson Reveals Super Cool Cafe Racer Concept

Slideshow: Harley-Davidson's new RMCR concept revives the café racer formula with modern hardware-and it may be exactly the reset the company needs.

By Verdad Gallardo | 2026-03-04 12:23:37


VIEW MORE
story-7
Engraved Rebellion: Inside Bundnerbike's Glam Rock II

Slideshow: A standard cruiser becomes an intricate metal canvas in the hands of a Swiss custom house known for pushing Harley-Davidson platforms far beyond their factory brief.

By Verdad Gallardo | 2026-02-24 18:19:44


VIEW MORE
story-8
10 Motorcycles You Should Never Buy

Slideshow: There is no shortage of great motorcycles to buy, but we would avoid these ten.

By Joe Kucinski | 2026-02-19 14:50:51


VIEW MORE
story-9
10 Things Harley-Davidson Needs to Fix in 2026

Slideshow: Harley-Davidson's challenges aren't abstract; they show up in dropping shipments, shrinking dealer traffic, and strategic decisions that aren't yet translating into growth.

By Verdad Gallardo | 2026-01-13 18:33:17


VIEW MORE